Workflow pattern
Personalize → Progress → Champion
Create a tailored visual follow-up that the recipient can share internally.
The next conversation starts with context — carried by your champion.
How the motion works
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1
Personalize
Record the follow-up for this buyer: their questions, their workflow, your face in the corner. It takes minutes to make, and it’s obviously not a template.
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2
Progress
The deal moves without waiting on a calendar slot. The buyer rewatches the demo, forwards the answer, and skips the scheduling round-trip.
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3
Champion
Your contact carries the link into rooms you’re not in — the same story, told the way you told it, to every stakeholder.
What it looks like in practice
Personalize prospect follow-up
Send a short video tailored to the prospect’s priorities or questions.
Walk a buyer through a demo or proposal
Explain the relevant workflow, recommendation, and tradeoff on the buyer’s time.
Make value easier to share
Give your champion a concise visual artifact to replay or forward.
Teams that run it
Sales · Relationship building · Real Estate
Tools that run it Screen recorder · Meeting recorder · Zight AI
Weighing alternatives? Zight vs Loom
"It is saving me a ton of time helping my direct reports with questions they have about our products and services or how to use the software that is in our tech stack."
Integrations
Where this workflow runs
Zight drops into the tools this work already lives in — recordings, request links, and guides included.
Run it with Zight.
A templated email is deleted in seconds. A personal walkthrough gets forwarded.