G2 Crowd Case Study
$7M+ sales pipeline built
How G2 built a $7M+ sales pipeline using personalized video pitches instead of generic emails.
Key Success Outcomes
Where G2 Crowd saw the most impact
The Challenge
In hyper-growth since 2013, G2 needed to increase lead volume and shorten its sales cycle without hiring a new rep every week — video became the way to scale sales enablement and personalization.
"The videos are actually selling for us when we are not around."
Olivier L'Abbé — SVP of Sales, G2
The Zight Solution
The sales team records screenshots, annotated screenshots, GIFs, screen recordings, and webcam-enabled videos to build over $7M in pipeline through personalized pitches — a quick recorded clip added to a proposal or white paper adds a connection point across a 4-9 month B2B sales cycle without needing another meeting.
The Results
Personalized video became the sales team's secret weapon, reaching prospects they typically couldn't connect with and improving engagement while saving time versus a long email — reps estimate they save 30 minutes per video created.
"The greatest value Zight offers to our Sales team is, we are able to reach out to people that we typically can't connect with."
Matt Lazares — Enterprise Account Executive, G2
See what your team could measure.
Zight is free to start — no credit card, no install required to receive a recording.