Drift Case Study
56 hrs saved every week
How Drift's Customer Success team saves 56 hours a week communicating with video instead of text.
Key Success Outcomes
Where Drift saw the most impact
The Challenge
Since 2014, Drift has been in hyper-growth — scaling and adapting quickly means the Customer Success team leans on the latest productivity tools, including video, to communicate faster.
"Zight helps me show my work with my team and our customers quickly and effectively. I love how easy it is to make sure we’re producing the highest quality work and can draw attention to the things that matter."
Sara Pion — Customer Advocate & Marketing, Drift
The Zight Solution
The team embeds videos and annotated screenshots directly into the knowledge base (HelpDocs, blog posts) and answers customer questions in the Drift chat with a Zight link. For internal work, a quick screenshot-annotate-paste-to-Slack habit (Cmd+Shift+A) replaces typed explanations.
The Results
A video is faster to make than typing an explanation and more digestible for the reader — it catches attention and delivers the point clearly the first time.
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Zight is free to start — no credit card, no install required to receive a recording.