As the marketplace shifts and consumers continue to buy more products online rather than from brick and mortar storefronts, tools have been created to facilitate the digital buying experience. One of these tools is Salsify.
What is Salsify?
Salsify is a software-as-a-service (SaaS) product that “helps brands win on the digital shelf.” The digital shelf, in case you aren’t familiar with the term, is defined by Salsify as: “The collection of diverse and rapidly evolving digital touchpoints used by shoppers to engage with brands and discover, research, and purchase products.”
The Salsify Platform
Salsify is a comprehensive solution that allows its customers to take control of their digital shelves. The platform includes many product experience management tools including:
Product Information Management (PIM)
The purpose of a product information management system is to store and manage all product details across many different distribution channels from a single centralized dashboard.
- Increase Control and Agility: Data inside Salsify is imported quickly, even before data governance if need be. The solution also supports multiple data domains and has a handy search function to find anything inside the platform immediately.
- Reduce Bottlenecks: Different people within an organization need different things from their company’s PIM. Salsify was built to allow anyone inside a business (with the proper login details, of course) to access the content they need, reducing bottlenecks.
- Design Company Specific Workflows: Your company is unique and has developed specific workflows to help it achieve business success. Salsify is accessible by marketing, sales, and trade teams, features a drag-and-drop UI to map exact business processes, and includes pre-built workflows for common use cases.
Digital Asset Management (DAM)
A digital asset management (DAM) system is any platform that allows a company to store, organize, locate, and distribute digital assets from one central location.
Product Content Syndication
Most traditional syndication solutions are designed to distribute a single version of product content to retailers and other partners. The problem with this is that one version of product content rarely works for every single channel.
- Optimize Your Product Content Everywhere: Chances are, your company doesn’t sell products from a single channel. Use Salsify to create channel-specific product content and meet changing retailer requirements and consumer expectations.
- Unify Your Company Workflows: Salsify’s unified platform can be used to manage and syndicate all product data (including GDSN and marketing content) from one location, empowering teams to quickly drive products to market and win sales.
- Create Stellar Product Experiences: Salsify gives you the tools to syndicate rich content like videos, product tours, etc. and transform product data into dynamic experiences that can be tracked, analyzed, and optimized for greater future success.
Enhanced Product Content
The combination of graphics, video, 360 spins, and comparison charts can improve conversions by up to 10%. To put that into perspective, a company that sells $100,000 worth of products every month could boost that number to $110,000. Over the course of a year, the business would make six figures in additional revenue.
Global Data Synchronization Network
Commerce has changed in radical ways over the past few years. Most customers see shopping at physical storefronts and digital shops as two parts of the same experience. Unfortunately, most Global Data Synchronization Networks were built for brick and mortar stores.
- A Unified Platform: All data, both operational details and marketing content, can be syndicated from the Salsify platform. This allows Salsify users to unite their work teams, release new products faster, and complete content across multiple channels easier.
- Interoperable Data Pools: Oftentimes brands find themselves having to pay multiple data pools to properly syndicate their data. Fortunately, Salsify’s GDSN data pool is interoperable, allowing Salsify users to exchange data with all trading partners.
- Complete Transparency and Control: Every trading partner has their own GDSN data requirements. The Salsify platform allows its users to automatically validate their data for accuracy. If an error message is received, the tool will immediately determine why and notify the correct team member in real time.
Customer Chat
E-commerce has many benefits, but it also has a few drawbacks.
In-Depth Analytics
Lastly, Salsify provides its customers with in-depth analytics because data is the lifeblood of modern business. When you have better insights you can achieve better rankings and make more sales.
The Salsify Partner Program
- Salsify Business Partners: This is the entry level of partnership. It allows companies to execute referral agreements and participate in the partnership engagement process.
- Salsify Enterprise Partners: This next level of partnership allows partnering companies to co-market, co-sell, and work inside of Salsify on behalf of their customers. Partners at this level are also eligible to receive on-site training at Salsify.
- Salsify Global Partners: Lastly, we have the Global Partners level, which requires a dedicated Salsify practice to support customer lifecycles . Partners at this level are also eligible to receive customized training and certification from Salsify.
