When we covered the video marketing statistics, we saw that 91% of consumers prefer watching videos to text. So, in short, you want to incorporate video communication into most aspects of your business marketing. If you’re just launching something new, video sales letters are a good way to promote your product or service to prospects.
Today, we want to tell you what tools you can use to create a high-quality video sales letter. But to go over it, it’s good to use reliable software that allows screen recording and webcam recording to capture impressive video content.
Ready to start? Let’s dive in!
What Is a Video Sales Letter?
A video sales letter (VSL) is a marketing tool that combines visuals, spoken text, and compelling narration to promote a product or service. Essentially, it’s a video designed to persuade viewers to make a purchase or take a specific action, much like a traditional sales letter, but in video format.
VSLs are highly effective because they engage multiple senses, making the sales message more impactful (and memorable). They often include elements like customer testimonials, demonstrations, and a clear call to action, all tailored to convince potential customers of the value of what’s being offered.
How to Make A Video Sales Letter
To make an effective video sales letter, you will need two main things:
- A video sales letter script
- A reliable video recording software
A VSL script is your structured, persuasive text for a video sales letter. You need it to capture and motivate viewers to take the action you want – whether signing up, downloading, or buying your product or service.
Basically, to create the video script, start by understanding your target audience and defining your video’s goal. Open with a compelling hook, outline the problem, present your solution, and support it with proof (or sell your product). Conclude with a clear call to action. Remember to script visuals and sounds for impact and revise to enhance clarity and persuasion. You can check out these video sales letter examples for ideas on where to start!
The most important thing you’ll do now is select a video sales letter recording software. Let’s tell you more below!
Best Video Sales Letter Software
Before you sit down and start creating video sales letters, you want to have powerful software to use. There are many options online, so you could be a bit confused about which is the best.
At Zight, we know what it takes to record a powerful video and have the best software to back us up. We recommend using the Zight screen and webcam recorder tool and video editing tools to create video sales letters.
In addition, we have a couple of other tools we think you should consider if – for whatever reason (unlikely to find one) – you’re unable to use Zight.
Here’s all you need to know:
1. Zight
If you have a written sales letter, why not go for the tool you use for screen and webcam recording on a daily basis? Zight is the software you need to create a video form of your sales letter in just a few clicks.
Main Features
- Simultaneous Recording: You can connect with your audience face-to-face while sharing your screen. It’s a dual approach that adds a layer of trust and enhances communication, making your VSLs more persuasive and engaging.
- GIF and Screenshot Features: With Zight, you can easily create GIFs and screenshots that highlight key points or features during your presentation. These elements are perfect for grabbing attention and making your messages more memorable.
- User-Friendly: No need to be a tech whiz – Zight’s straightforward interface lets you create high-quality videos effortlessly. This makes it accessible for you, whether you’re a small business owner, a marketer, or a professional without prior video editing experience.
To get started with Zight:
- Go to the website and download the compatible app for your Mac or Windows – you can even get the Google Chrome extension and the iOS app!
- Open your app, and click Record. You can then select your preferences. For your own video sales letter, select Screen & Cam for a blend of personal engagement and detailed demonstrations.
- Then, turn on your Mic and Camera and click the blue Start Recording button.
- As you record, you might find it necessary to annotate your video – especially when you add the visual elements like screenshots that we mentioned above – or just want to highlight a particular section on your screen. Be sure to pause your recording to annotate, and for good highlighting, add a timer and different colors for each element (arrow, line, pen, shape, etc!)
- When done, click Finish, and wait as your video sales letter uploads to the cloud. You’ll get the shareable link copied to your clipboard, and the link will also open on your default browser.
- Before sending the video sales letter to anyone, watch the video and see if you need to edit it. Zight allows you to edit your video professionally – you can split and merge sections, trim, and so much more.
- To share the video sales letters, just paste the link to your customers or team through various communication channels. It can be Slack, Asana, WhatsApp, email, Trello, social media, and so on.
Zight Is Ideal for You If You Are
- A marketer or sales professional: Use Zight to craft detailed product demos or persuasive sales pitches that integrate live presentation with on-screen visuals
- A customer support team member: Create clear customer onboarding tutorial videos and troubleshooting or training guides with ease
2. Doodly
If you like animated graphics for your sales videos, then you’re going to love Doodly. It is a specialized whiteboard animation software for creating doodle-style videos. You can use it to produce engaging animations with a variety of hand styles and backgrounds – and even select different aesthetic preferences and presentation styles.
The VSL software offers ease of use, so you can use it as a beginner or even an experienced marketer to create high-quality educational and marketing videos without extensive technical skills.
Main Features
- Choose from multiple hand styles to match your target audience’s diversity
- You get a drag-and-drop editor – an intuitive interface that simplifies the video creation process
- Custom voiceover options to easily add narration directly within the software
- Extensive media library: You can access a wide range of characters, props, and music to make the best video sales letters
- High-quality video export: Supports multiple resolutions and frame rates up to 1080p HD
This is an ideal VSL software for marketers and small business owners. You can use it to create visually engaging content that explains complex ideas in a simple way. You only need to have video sales letter scripts, and you can turn them into powerful educational content, promotional videos, and social media ads to ensure high viewer engagement.
3. EasyVSL
EasyVSL is a straightforward tool for creating video sales letters. With it, you’re ensured simplicity so you can produce professional-grade VSLs quickly – and without the need for extensive video editing skills.
The software operates on both Mac and PC platforms and is designed to streamline the VSL creation process through a series of user-friendly features.
Main Features
- Automatic slide creation – generate slides from your script and significantly reduce the manual effort involved
- Text-to-speech: You can convert text into natural-sounding speech to enhance the auditory quality of your video sales pitch
- One-click translation: Translate text into various languages to reach an even wider audience
- Kinetic typography: The software creates dynamic text animations that capture attention and improve engagement
- Speech recognition to synchronize spoken audio with slides
- Extensive media library – you get access to over a million royalty-free images and a sound effects library to enrich your VSLs
This software will work best for you if you want to create a video sales letter without appearing on camera. You can create compelling videos that address the audience’s pain points and enjoy even more sales while maintaining your personal anonymity.
4. Panopto
Panopto is a comprehensive video platform primarily used in educational and corporate settings for video management and online learning environments.
You can use it to create face-to-face video sales letters (VSLs) for presentations and training sessions that benefit from a personal touch. You’ll love its ability to manage extensive video content libraries that make it easy to categorize and share videos across teams for collaboration!
Main Features
- Multi-stream recording: It can capture multiple video inputs simultaneously, like screen shares and webcam footage, ideal for dynamic presentations
- Searchable video content: Panopto offers a search function that indexes every word spoken or shown in videos, thus enhancing navigability
- Integrated video editing tools: You can perform basic video edits, which is useful for polishing your video sales letter before sharing
- Flexible access control: You have detailed control over who can view or edit your video – good security and privacy
While it is a good video recording software for educational content, you can still use Panopto to make video sales letters for organizations that require reliable, high-quality video creation and storage solutions. Its integration capabilities with platforms like Microsoft Teams further enhance its utility in collaborative work!
5. Lumen5
Lumen5 is a user-friendly video creation platform that leverages artificial intelligence to transform text into engaging videos, ideal for social media and marketing purposes.
It offers a simple interface and efficiency, so you can quickly generate videos from blog posts or articles by simply inputting a URL – this is a plus if you want to recap what’s on your website in your video sales letter. This software automates the scriptwriting process, making it highly convenient if you need to produce high-quality videos frequently.
Main Features
- AI-driven video creation: Automatically generates videos from text content
- Extensive media library: You’ll enjoy access to a vast array of stock photos and video clips
- Customizable templates: Choose from a variety of templates to create personalized videos that fit your brand aesthetics
Lumen5 works best for marketers, social media managers, and content creators who want a tool to quickly create professional-looking video sales letters with little video editing skills. There are more ways you can also use the software to improve your digital footprint through engaging video content.
6. Moovly
Moovly is a versatile video creation tool that might just be what you’re looking for to craft your video sales letters. With its drag-and-drop interface, Moovly simplifies the process of creating engaging and professional videos – and is particularly useful if you’re interested in including animations or using whiteboard-style presentations to make your demo video stand out.
Main Features
- Easy-to-use interface: The platform is user-friendly, allowing you to quickly grasp its functionalities and start creating videos without a steep learning curve
- Customization features: You can personalize videos with your own uploads or choose from a vast library of stock images, videos, and sounds, making it easy to design video sales letters that align with your brand
- Versatility: Whether you’re making short promotional videos or videos from long-form sales letters, Moovly’s features like text-to-speech, subtitle generation, and a variety of video templates give you the flexibility to create content that meets your specific needs
You’d definitely need Moovly as a sales marketer – especially if you want to work from a detailed video script.
7. Sendspark
Sendspark is a video messaging platform designed to enhance your sales and marketing strategies through personalized video emails. It simplifies the creation and distribution of video content, making it particularly effective for engaging directly with clients and prospects.
With its intuitive interface and powerful personalization features, Sendspark allows you to create video sales letters that feel individualized for each recipient to foster stronger connections.
Main Features
- Personalized video messages: Use AI to tailor videos with specific details like names or company info
- Integration capabilities: Seamlessly connects with CRM systems and marketing tools such as HubSpot and Salesforce to enhance workflow integration
- AI-powered personalization: You can use the VSL to embed personalized elements into your video sales letters for unique communication
- One-click video creation with browser extensions
Sendspark is ideal if you’re looking for a tool that combines ease of use with powerful personalization capabilities. Use it to send bulk personalized video messages without sacrificing a personal touch!
8. InVideo
InVideo is a cloud-based video editing platform that simplifies creating professional-looking videos. You can use it to make a video sales letter even if you possess little recording or editing skills. You get a user-friendly interface with powerful automation features, plus a range of pre-built templates and a drag-and-drop editor that makes video creation quick and straightforward.
Main Features
- AI-powered video creation: InVideo automates the video production process – you’ll turn your video sales letter script into a professional video with minimal effort
- Extensive template library: You get over 5,000 templates to customize and to suit different themes and projects
- Rich media library: Access to millions of stock photos and video clips
- Advanced editing tools: You can use different features like text overlays, music integration, and custom animations to enhance your video sales letters
- Collaborative features: The VSL tool allows multiple team members to work on projects together
InVideo is ideal for marketers, social media managers, and small businesses that need to produce engaging video content regularly without investing in complex software.
9. Vidnami
Vidnami is an AI-driven platform that will streamline your video creation across various industries. This tool allows you to effortlessly create professional-quality video sales letters from a user-friendly interface – using a comprehensive suite of features.
Main Features
- AI automation: You’ll be able to improve your video sales letter with different AI features like selecting scenes and integrating thematically appropriate clips
- Customization options: You get a variety of AI models and styles for deep customization of videos to fit your branding and content needs
- Resource library: With this software, you have access to an extensive array of clips, images, and audio tracks to use when creating a video sales letter
- Automated captions to enhance accessibility and engagement
- Video sharing: Easily distribute videos across social media platforms
Vidnami will help you produce high volumes of video content, especially with AI-driven capabilities that also let you create a wide range of video types for your business, including marketing videos, educational content, and e-commerce ads.
10. Potion
Potion is a cutting-edge video prospecting tool that leverages AI to help sales and marketing professionals create personalized video messages at scale. You can use it to create a video sales letter as well:
Main Features
- AI features: Potion allows you to create a base video from your script, then automatically tailors this content for each recipient using AI. This will enhance engagement by including personalized elements like names and company details in your sales video.
- Seamless integration: The VSL software integrates with key business tools such as LinkedIn, Gmail, and Outlook to streamline the video distribution process
- Easy video sharing: You get multiple sharing options, including embedding directly into emails or via links, which additionally makes it simple to distribute your VSLs across various platforms
You’d need Potion for your B2B sales teams, especially if they need to enhance lead conversion through highly personalized video sales letters. The automation capabilities mean you can focus on strategy and follow-ups instead of repetitive tasks – an excellent tool for increasing productivity and effectiveness in sales campaigns!
Conclusion
There you have it! These are the 10 best video sales letter software to start using now. These tools simplify video recording, editing, and sharing – and you don’t need to be the best editor to create excellent promotional content for your business!
But if you want the absolute easiest-to-use tool, we’d recommend Zight. Out of all, it has the easiest learning curve. You just need to install, hit Record, save, and share the video as a link. The best part? Your customers won’t need to download the video – they can watch it online any time they want – and as long as they have the video link!
Even better, they can comment on the video, and you will collect superb insights on how many people engaged with the video – compare the numbers to who converted, and you’ll have an idea of how well your marketing strategy is working! Sign up for Zight today!