Did you know that 91% of consumers prefer video content? Video marketing is super powerful, so you’re missing out if you are not using it yet. The power of video in captivating audiences and driving brand success is stronger than ever as we will see in the video marketing statistics below. Whether you’re a business owner, marketer, or content creator, understanding video marketing is crucial to staying ahead of the curve and maximizing your online presence.
1. Businesses Are Using Video Marketing to Win
Video marketing is a widely popular and effective strategy for businesses to attract and interact with their audience. And video marketing statistics show 60% of businesses use video to engage their customers and prospects. It can be used across different channels, such as social media, websites, email, or mobile apps.
2. Video Is Taking Over Web Traffic
Video accounts for 82.5% of all web traffic in 2023!
3. Video Marketing Is Reaching Millions of Viewers
There are 244.4 million digital video content viewers in the US.
4. Video Marketing Is Loved by Consumers and Video Marketers
Another one of the key video marketing statistics for 2025 is that 91% of consumers want to watch more online video content from brands, and 86% of marketers are using videos as a content marketing tool.
5. Video Marketing Delivers High ROI
66% of consumers find short-form videos to be the most engaging content on social media, and 92% of video marketers say they’ve gotten a good ROI from video marketing.
6. Video Marketing Will Boost Your Organic Traffic, Conversion Rate, and Brand Recall
One of the best video marketing statistics of 2025 is that video content can increase your organic traffic by 157%, boost your conversion rate by 80%, and improve your brand recall by 95%!
7. Video Marketing Is Convincing Your Customers to Buy
Video marketing is persuasive, as 84% of consumers say watching videos convinced them to purchase.
8. Video Marketing Enhances Memory and Learning!
Video marketing statistics show that 95% of consumers retain information better when they watch a video than when they read text.
9. Video Marketing Is Growing With Live Streaming
Live streaming is expected to grow by 13.5% annually until 2027. This makes it not only popular but also a growing type of content for both consumers and video marketers.
- It can increase your reach and exposure by tapping into new audiences and platforms
- It can boost your trust and credibility by showing your transparency and expertise
- It can enhance your interaction and feedback by allowing your audience to ask questions and share opinions
- It can improve your retention and loyalty by creating a sense of community and exclusivity
10. Video Marketing Is More Interactive
If you’re looking for an excellent online video marketing statistic, know that interactive video can increase completion rates by 36% compared to linear videos. And the good thing is video marketing can be interactive.
