Top 20 Video Marketing Statistics and Trends for 2024

Over the last decade, video has become a mainstay marketing strategy. To keep up with the changes in video marketing, we compiled the 20 most integral video marketing stats and trends into a piecemeal article to keep you updated.

Zight | July 14, 2023 | 9 min read time

Article Last Updated: February 19, 2024

Top 20 Video Marketing Statistics and Trends for 2024

Did you know that 91% of consumers prefer video content? Video marketing is super powerful, so you’re missing out if you are not using it yet. The power of video in captivating audiences and driving brand success is stronger than ever as we will see in the video marketing statistics below. Whether you’re a business owner, marketer, or content creator, understanding video marketing is crucial to staying ahead of the curve and maximizing your online presence.

This article will delve into the top 20 video marketing statistics and trends for 2023. We’ll explore the most effective strategies and techniques to help you achieve outstanding results in your video marketing efforts. From mobile video consumption to the power of social media, live streaming, and personalized content, we will uncover the key trends shaping the industry and how you can leverage them to drive your brand’s success.

Let’s dive in! But first things first! Don’t be left behind by the video marketing movement. Create a Zight account today for free to start recording how-to videos, screencasts and more for your customers!

1. Businesses Are Using Video Marketing to Win

video marketing statistics

Video marketing is a widely popular and effective strategy for businesses to attract and interact with their audience. And video marketing statistics show 60% of businesses use video to engage their customers and prospects. It can be used across different channels, such as social media, websites, email, or mobile apps.

2. Video Is Taking Over Web Traffic

Video accounts for 82.5% of all web traffic in 2023!

This is one of the best video marketing statistics since it means that more than four-fifths of internet users watch videos on various platforms like YouTube, Facebook, Instagram, TikTok, and more. It also means that video marketing is the most dominant and influential type of content over the internet, surpassing text, images, and audio.

To reach and engage your audience online, you need to create and share video content that captures their attention and interest.

3. Video Marketing Is Reaching Millions of Viewers

There are 244.4 million digital video content viewers in the US.

So, more than two-thirds of the US population watch videos online on various devices and platforms. This means that video marketing has a vast potential to reach and influence millions of consumers in the US market. 

You need a good video marketing strategy if you want to expand your audience and grow your business in 2023. Your video marketers should create and share video content that tackles their needs and preferences.

4. Video Marketing Is Loved by Consumers and Video Marketers

Another one of the key video marketing statistics for 2023 is that 91% of consumers want to watch more online video content from brands, and 86% of marketers are using videos as a content marketing tool.

Consumers enjoy watching videos from brands that inform, entertain, or inspire them. Video marketers benefit from using videos to showcase their brand personality, value proposition, and customer testimonials.

So, if you want your consumers to enjoy your content, have your video marketers plan a good strategy when creating video content.

5. Video Marketing Delivers High ROI

video marketing statistics

66% of consumers find short-form videos to be the most engaging content on social media, and 92% of video marketers say they’ve gotten a good ROI from video marketing.

Consumers are drawn to short-form, entertaining, informative, or inspiring videos. On the other hand, video marketers benefit from more views, shares, comments, and clicks.

6. Video Marketing Will Boost Your Organic Traffic, Conversion Rate, and Brand Recall

One of the best video marketing statistics of 2023 is that video content can increase your organic traffic by 157%, boost your conversion rate by 80%, and improve your brand recall by 95%!

Video marketing can help you achieve three of the essential marketing goals for your website and landing pages: driving more traffic, generating more leads, and building more loyalty.

Video marketing can help you attract more visitors to your site by improving your SEO ranking and social media presence. It can also help persuade them to take action through explainer videos showcasing your products or services, addressing their pain points, and providing social proof. Video marketing also creates an emotional connection, tells a story, and reinforces your brand identity.

7. Video Marketing Is Convincing Your Customers to Buy

Video marketing is persuasive, as 84% of consumers say watching videos convinced them to purchase.

With video marketing, you can showcase your offerings, address any concerns your customers may have, and build trust and credibility.

8. Video Marketing Enhances Memory and Learning!

Video marketing statistics show that 95% of consumers retain information better when they watch a video than when they read text.

Achieve one of your brands most important marketing goals: making customers remember your brand. Using video, you will deliver your message clearly and concisely, using visual and auditory cues to reinforce your points.

In addition, video marketing will stimulate your customers’ emotions, curiosity, and imagination, making them more engaged and interested in your brand. You’ll also create a lasting impression on your customers, making them more likely to recall your brand and take action.

9. Video Marketing Is Growing With Live Streaming

video marketing statistics

Live streaming is expected to grow by 13.5%annually until 2027. This makes it not only popular but also a growing type of content for both consumers and video marketers.

According to these marketing statistics, live streaming can help you create authentic and engaging video content that connects with your audience in real-time. You can also showcase your brand personality, value proposition, and customer testimonials.

In addition, live streaming can help you generate more views, shares, comments, and clicks than recorded videos. It also has other benefits like:

  • It can increase your reach and exposure by tapping into new audiences and platforms
  • It can boost your trust and credibility by showing your transparency and expertise
  • It can enhance your interaction and feedback by allowing your audience to ask questions and share opinions
  • It can improve your retention and loyalty by creating a sense of community and exclusivity

Live streaming is a powerful way to leverage video marketing for your business. Whether you want to make explainer videos, host a webinar, a Q&A session, a product launch, or a behind-the-scenes tour, it can help you achieve your marketing goals and delight your audience.

10. Video Marketing Is More Interactive

If you’re looking for an excellent online video marketing statistic, know that interactive video can increase completion rates by 36% compared to linear videos. And the good thing is video marketing can be interactive.

Online videos like video ads and other marketing videos will be more engaging and personalized for your audience to choose their path, answer questions, or provide feedback. Interactive videos deliver more value and relevance to your customers and collect more data and insights from them. They also reduce bounce rates, increase retention rates, and improve conversion rates.

11. YouTube Marketing Reigns

90% of people will watch your marketing videos on YouTube.

YouTube is the most popular platform for all video consumption, with nine out of ten video viewers using it. It offers videos on various topics, genres, and formats, catering to different business interests and needs. YouTube also has a large audience of over 2 billion monthly active users. These users who watch over 1 billion hours of video daily. So, have an updated account for your business marketing strategy.

12. You Should Create Videos for Instagram

video marketing statistics

90% of active Instagram accounts follow at least one business.

By following a business on Instagram, users can discover their products or services, learn about their brand story and values, and engage with their content and community. When making a business marketing video for Instagram, showcase your personality, creativity, and social responsibility. Also, use different types of content, such as photos, videos, stories, reels, or live streams.

13. Video Marketing Drives Engagement

One of the most crucial video marketing statistics for 2023 is that social media videos can attract 1200% more shares than text and image content combined.

So, you want to create more shareable and engaging video content that spreads your message and brand awareness to a broader audience. Social media videos can help you showcase your brand personality, value proposition, and customer testimonials.

Social media marketing videos can:

  • Increase your reach and exposure by tapping into new audiences and platforms that support social media videos, such as TikTok, YouTube, Instagram, and Facebook
  • Boost your trust and credibility by showing your transparency and expertise
  • Optimize your sales cycle and revenue by driving more traffic and leads to your website or landing pages

14. Your Emails + Videos Leads to Higher Open Rates

video marketing statistics

Video content will increase the chances of emails getting opened by 19%!

Video is a powerful tool to capture your audience’s attention and boost your email marketing performance. For instance, email open rates rise when marketers use the word “video” in the email’s subject line. This powerful impact can be attributed to the inherent appeal of videos, which capture attention and entice recipients to click and explore further.

When creating video content for marketing, use a descriptive subject line with the word “video” somewhere, then place the video inside the email copy.

15. Video Ads Have a Higher Click-Through Rate

Video ads are one of the most effective digital ad formats to capture the attention and interest of your audience. And they have an average click-through rate (CTR) of 1.84%, the highest among all digital ad formats.

For every 100 people who see a video ad, almost two will click on it and visit the advertiser’s website or landing page. This is a significant advantage over other ads, such as banner ads, with an average CTR of only 0.12%.

16. Mobile Video Marketing is Key

Mobile video viewers worldwide will reach 3.5 billion in 2023, and the penetration rate of mobile video users among internet is already 56.86%

Also, 96% of consumers have watched an explainer video on their mobile device to learn more about a product or service, and 75% of consumers have purchased it after watching a branded video on social media.

According to video marketing statistics too, mobile video ads that are less than 15 seconds long have a higher completion rate and a lower cost per completed view than longer ads. In addition, mobile video ads that are optimized for vertical orientation have a 90% higher completion rate than horizontal ads.

These marketing statistics show that mobile video marketing has become a key strategy for marketers to reach and engage their target audience, especially as mobile usage and online video consumption continue to grow worldwide.

17. Facebook is Leading In Video Marketing Channels

Facebook is one of the most popular and influential platforms for video marketing campaigns, as it generates over 4 billion video views on average per day. Now, the video marketing statistics tell that almost half of Facebook users in the US watch videos on the platform at any time.

Facebook videos have a high engagement rate, as viewers spend an average of 26 minutes per day watching them. Moreover, Facebook videos can help video marketers reach a large and diverse audience, as the most-watched video publishers on the platform cover various topics, such as entertainment, lifestyle, education, and food.

18. Personalized Marketing Videos Will Drive Engagement

video marketing statistics

According to video marketing statistics, personalized videos have been found to increase engagement rates by 93%.

Personalized videos use data to tailor the content and message to each viewer, such as their name, location, purchase history, or preferences. Personalized videos can help marketers create a more relevant and memorable experience for their audience, leading to higher retention, loyalty, and conversion.

19. Video Marketing Is Unforgettable

80% of viewers can recall a video they watched in the last 30 days!

This emphasizes the lasting impact of video ads on consumers’ memory and awareness. Video ads are more memorable than other types of ads because they use sound, motion, and emotion to capture the attention and interest of the viewers.

20. Video Marketers Make Videos From Scratch

video marketing statistics

35% of video marketers make their videos from scratch! The video marketers say they don’t use any existing or pre-made materials, such as templates, stock footage, or animation, and it helps showcase their creativity, authenticity, and differentiation. It also lowers the video marketing budget.

Conclusion

The compelling video marketing statistics demonstrate the undeniable power of online videos as a dynamic marketing tool. By harnessing the persuasive nature of videos, video marketers leverage storytelling, product demonstrations, and testimonials to connect with their target audience. So, craft a good video marketing strategy and stay ahead in today’s competitive landscape.

Download and install Zight, start making those demo videos, how to videos and screen recordings that you can easily share by embedding them on your website or sending a link to your audience!

SourcesWyzowlLemonlightInvideoOrbeloHubSpot, and Optinmonster.

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