Seminars always brought businesses and customers together, and this continues to be the case even now when they’ve mostly morphed into webinars. A webinar is a portmanteau for web and seminar, so it means you will be holding a seminar virtually.
Webinars offer a solid business networking and growth platform today, with the case being that 95% of marketers now consider them essential to their strategy. You shouldn’t be left behind now, especially since webinars are easier to host, more cost-effective, and will help you increase brand awareness.
To host a successful webinar event, you need two things: webinar software that creates an engaging seminar experience and tools to prepare webinar content that will help you engage and convert the audience. You can use Zight’s screenshot tool and screen recorder app to create annotated visual content for your presentations.
That said, choosing the right webinar platform is crucial. This is why we’ve researched the 20 best platforms to help you make a good choice. Here’s everything you should know!
How to Choose the Best Webinar Tool
Your webinar’s success depends heavily on choosing the right platform. Here’s what to evaluate carefully before making your decision:
1. Attendee Capacity and Scalability
You want to hold a successful webinar now, but you also must think of the future. Every webinar builds upon the previous, and you will soon be hosting a larger audience than you started with. This is specifically why a webinar is such an important marketing tool.
So, before you choose webinar hosting platforms, assess your typical webinar audience size and growth plans. Most platforms cap how many attendees you can host for different pricing tiers.
And while many advertise “unlimited” attendees, they often also charge per participant. You want to choose a platform that allows room for growth without breaking your budget. For instance, if you typically host 50-person webinars but plan to scale, look for platforms offering 100-200 participant capacity in their mid-tier plans.
2. Audience Engagement Features
There are many advantages of hosting webinars, as we mentioned above, but they also have cons. Of note is a communication barrier -primarily engagement and interaction.
Unlike the seminars of before, webinars, being held online, mean the audience will see fewer non-verbal cues from the host/presenter, and they also won’t easily interact with other attendees. So, while there’s convenience, we are now lacking the human interaction in the room or over snacks and tea that were present at the seminars.
This brings us to our second feature to look for in webinar tools: interactive features!
Your webinar needs participants, not just viewers. So, prioritize platforms that offer live chat, Q&A sessions, and polling features. You can also look for intuitive engagement tools that let you launch polls instantly or spotlight audience questions without disrupting your presentation flow.
The best webinar platforms also offer breakout rooms for smaller group discussions and interactive whiteboards for live demonstrations!
3. Recording and Content Management
You know how it goes with virtual events – not every invitee will attend your webinar. In fact, webinar attendance rates are between 35% to 45%. This means many attendees will probably miss out on your presentation, but that’s not to say they shouldn’t be able to view it after the event is over.
You want a webinar platform that allows automatic recording and some sort of content management. Such features allow you to record the entire presentation and share it with your audience. The recordings can be pretty basic, but at least consider a platform that has the following:
- Easy editing tools to trim and enhance recordings
- Automatic transcription for accessibility
- The ability to share recordings with non-attendees
- Analytics on replay views and engagement
If your platform does not offer recording, you can always consider the best screen recording software, such as Zight, for the job. Luckily, these will not interfere with your presentation and will honestly offer better editing, sharing, and cloud storage features compared to any webinar software. More on this below!
4. Integration Capabilities
The more your business grows, the more you need to gain a single view of operations and data. In the context of our topic today, you want to add yet another tool – another business strategy and process – to your operations. As such, you should ensure your webinars are part of your business operations, not an independent and easily forgettable process.
This means the webinar software you choose should work seamlessly with your existing tools to share essential marketing data. Essential integrations include:
- CRM systems to track attendee engagement
- Email marketing platforms for automated follow-ups
- Calendar apps for simplified scheduling
- Payment processors if you’re hosting paid webinars
5. Technical Requirements
To host virtual events, you need a platform that will work on your existing devices without stress. Webinar software can be two things: browser-based or downloadable apps.
Browser-based platforms generally outperform downloadable software because they eliminate installation barriers, while the latter also eliminates numerous setup steps every time you want to host an event.
You can also check the platform’s bandwidth requirements – both for hosts and attendees. The best platforms work smoothly even with moderate internet speeds and offer mobile compatibility for on-the-go access.
6. Support When You Need It
In a virtual event, you never know when issues will arise. Sometimes, it’s your internet connection, sometimes your camera, and other times, it could even be a previous software upgrade that makes it hard for you to use the webinar software on your device. When you cannot troubleshoot issues on your end, you would prefer reaching out to a support team for advanced help.
So, ensure your platform offers:
- Real-time support during your webinars
- Comprehensive knowledge bases for troubleshooting
- Training resources for new features
- Backup options if technical problems arise
7. Pricing Structure
Here’s the most basic understanding – you can either get free webinar software platforms or subscribe to a premium option. In most cases, the free version is limited, and the latter has more advanced features for any webinar hosting need.
Most premium webinar platforms also offer free versions (when you sign up) to give you the chance to explore the best features before you commit financially. If you are mulling over a premium platform, consider:
- Whether pricing is per host or per attendee
- Additional costs for advanced features
- Contract length requirements
- Storage limits for recordings
- Upgrade costs as you scale
Best Webinar Software – Top Options for 2025
Now that you know what features to look for in the best paid or free webinar platforms, it’s time to choose one. You’ll need a platform that matches your specific use case. For instance, a platform perfect for training sessions might not suit marketing webinars, so consider your primary webinar type when weighing all factors.
That said, here are our favorite recommendations:
1. Zight (for Creating Visual Content for Webinars)
Zight is a screen recorder and screenshot tool that you can definitely use to prepare your webinar material. In the features we discussed above, we mentioned the webinar platform you go with should allow you to record your presentations for attendees who either missed them or would like to rewatch them in the future. In this regard, Zight is a good tool to add to your tech stack.
You can use the visual collaboration software to create screenshots and screen recordings (even GIFs) for your upcoming webinar. You’ll just need to download the app to your Mac or Windows, then follow simple processes to capture screen content you think will add immense value to your presentation. We’ve discussed how to capture and annotate screenshots, as well as how to record and annotate a video using Zight.
If you use Zight to record your webinar, the recording process is also simple – you just need to get the Zight app (or Chrome extension if you’re working with a browser-based webinar platform), hit the record button, and start recording. For context, here’s how to record a Google Meet, Skype, Teams, or Zoom conference.
Even better, you will enjoy impressive video editing tools, plus AI features to add captions, transcribe, translate, summarize, and even title your webinar sessions. After editing, you can save your presentation in the cloud for as long as you need and always share it as a video link – even to recipients who don’t use Zight. They’ll only need a device connected to the internet to watch the entire webinar!
While not a dedicated webinar or video conferencing platform, Zight is still an indispensable tool you can use to prepare and share your webinars. It also integrates with most software you use daily including Mailchimp, Confluence, Slack, Salesforce, and more!
Besides webinars, you can use Zight to create visual content for another business process, from onboarding tutorials and training videos to recording lectures for educators, sales videos for the sales team, and so much more. Sign up today for a free version, while paid plans start at only $7.95.
2. Demio
Demio packs essential webinar features for sales teams, marketers, and customer success teams. You can run interactive sessions with polls, Q&A, and chat features to boost engagement. The platform also tracks attendee behavior in real-time – from engagement patterns to time spent in sessions – to help you identify buying intent and qualify leads faster.
You also get an analytics dashboard that reveals your webinar ROI through metrics like registration rates, attendance numbers, and engagement levels per attendee. With this data, you’ll know exactly which content resonates and who’s most likely to convert.
Demio, available through Chrome, Firefox, or Safari, also integrates with essential business tools: connect to CRMs like HubSpot for lead tracking, email platforms like Mailchimp and Drip for automated follow-ups, and advertising tools to streamline campaign management.
However, the platform’s main drawback is pricing. Plans start at $42/month (billed annually) for just 50 attendees and one host. If you need more capacity, you can expect to pay up to $567/month for 3,000 attendees. Luckily, you get a 14-day free trial to test all features.
3. ON24
ON24 targets large enterprises with global webinar needs and is available on any modern browser like Chrome, Firefox, or Edge. The premium platform supports multilingual presentations with live translation in 100+ languages and includes AI-powered captioning for accessibility.
You’re in for on-demand webinars once they go live, and you can track buying signals through engagement scoring. For instance, the platform analyzes attendee behavior – especially content downloads and poll responses – to identify sales-ready leads. You also get content hub stores and can organize all webinar recordings so they are easily searchable for on-demand viewing.
In terms of integration, ON24 works with Salesforce, Marketo, and other enterprise tools for seamless data flow. The platform also includes ABM features to target and track key accounts throughout their journey.
4. BigMarker
Need to host large virtual events? BigMarker lets you reach up to 50,000 attendees with no downloads required – your audience joins directly through their browsers. You’ll get 200+ marketing features to maximize registrations, including 15+ landing page templates and automated email sequences.
The marketing webinar software helps you keep attendees engaged through live chat, polls, Q&A, handouts, and breakout rooms. Want multiple presenters? You can have up to 64 people sharing their screens in HD. You can also run promotional offers at timed intervals and let attendees request speaking time.
For marketing automation, connect BigMarker to your CRM and track leads through Salesforce, HubSpot, or Marketo. You can also stream your events simultaneously to Facebook and YouTube for wider reach and choose between live, recurring, automated, or on-demand webinar formats.
5. WebinarGeek
When you want a straightforward webinar tool, WebinarGeek gives you essential features without complexity. For starters, you can run your webinars directly from your browser – no downloads for you or your attendees.
You can also create custom registration forms and automated email sequences to boost attendance. Then, during sessions, use polls, surveys, and Q&As to engage participants. You can also share files and launch timed offers to drive conversions.
You’ll get detailed analytics on attendance, engagement, and lead behavior, and armed with this data, you can also connect the platform to your CRM or marketing tools through Zapier for automated email follow-ups.
On top of a free trial, plans start at $39/month for 50 viewers and one presenter. You get a 2-hour session limit on this tier.
6. LiveWebinar
With LiveWebinar, you’ll get a feature-rich no-download platform running on 42+ global data centers on any browser. You can host sessions for up to 1,000 participants with full HD streaming and recording capabilities, and you can access your webinars from any device – including Smart TVs.
This webinar software’s engagement toolkit includes breakout rooms, tests, surveys, and an interactive whiteboard for live demonstrations. You also get screen-sharing features – share multiple screens simultaneously and let attendees take notes.
In addition, you can customize every aspect – from branding to features and connect to 35+ marketing tools, including HubSpot, Mailchimp, and Zapier. The platfomrs also lets you create automated or evergreen webinars with full analytics.
Plans start at $25.58/month for 25 attendees, but you can get the software on a free (limited) plan for 5 attendees.
7. StreamYard
Need a reliable webinar platform with professional streaming capabilities? StreamYard On-Air lets you host webinars directly from your browser with no downloads needed – and your guests won’t need accounts either!
You can use the platform to create branded experiences by customizing colors and adding your logo to registration pages, emails, and watch pages. During sessions, interview guests, share your screen, display slides, and show audience comments on screen. You can also keep viewers engaged with chat reactions and other interactive features.
In addition, you can collect emails from webinar registrants, send automated reminders, and embed your webinar anywhere. The webinar software also lets you stream simultaneously to social platforms like YouTube or Facebook to expand your reach, and you can always have your webinars on demand.
You can get started on a free plan, while premium plans start at $49!
8. WebinarNinja
With WebinarNinja, you can host webinars, teach online, improve your marketing, and grow business sales. It is one of the best software that allows you to create automated webinars, live webinars, series webinars, and hybrid webinars from just one platform.
In addition, you can customize registration pages to match your brand. The software runs in your browser, so no downloads are needed regardless of your device or OS.
With this webinar software, you can engage attendees through Q&A, polls, handouts, and offers, as well as track engagement in real-time to identify your most interested participants. Want to repurpose content? You can convert live sessions into automated webinars that run on autopilot.
The platform integrates many business apps like MailChimp, Hubspot, Active Campaign, Drip, and Zapier, among others. You can connect to your email marketing tools, CRM, or payment processors to create paid webinars.
You will get a 14-day trial period, after which you’ll pay $1.20 per attendee per month. You can also save 50% if you pay annually.
9. WorkCast
If you want an easy-to-use webinar platform, then WorkCast is a very good recommendation. For starters, it is an online tool that lets you create webinars in as little as two minutes, thanks to perfectly crafted webinar templates. That surely takes the work out of the entire process, and it gets even better because you can easily brand every element, from registration forms to event rooms.
With this platform, you can access 55+ engagement features, including polls, multi-presenter layouts, chat, Q&A, and on-demand captioning. You can embed your webinars directly on your website and monitor attendance and engagement through real-time analytics dashboards.
The platform also integrates with your existing tech stack for seamless lead management. Your tech team gets access to custom APIs and comprehensive security features, and you get live support for every event. WorkCast also offers live support for every event.
After a free trial, you can subscribe to the pro plans that start from £85 per month.
10. Airmeet
Airmeet is another one of the best webinar software, a virtual events platform that allows you to host very interactive webinars. This platform comes with a unique and competitive edge where you can set up speed networking sessions for attendees to connect in 1:1 video conversations. You can also create virtual booths for sponsors and let participants explore them during breaks.
You will also enjoy a host of standout features, such as AI-powered matchmaking for networking, interactive zones beyond the main stage, and a social lounge for casual discussions. Use the platform to track attendee intent through ‘AirIntel’ – and see who’s most engaged and likely to convert.
The backstage area will also allow you to coordinate with speakers and manage content, and all sessions are recorded automatically for on-demand viewing.
Premium plans start at $167/month for 100 attendees and two team members.
11. Goldcast
Do you want to host a B2B webinar? If that’s the case, not many webinar platforms could be better than Goldcast. In fact, this platform is designed for B2B marketing, so it packs the best features for virtual seminars, campaigns, and more.
The platform analyzes attendee behavior to spot buying signals – including content downloads to question patterns to let you track which topics resonate most with your target accounts.
You can also create multi-track events with custom agendas, let attendees build personal schedules and join roundtables or breakout sessions, and use AI transcription to generate summaries and clips for social sharing. The built-in studio includes green screen backgrounds and layout templates.
You can connect your marketing stack through native integrations with Salesforce, HubSpot, and Marketo. You will get four different pricing options that all allow up to 90-minute webinars.
12. EasyWebinar
EasyWebinar is a marketing webinar software, meaning it comes with superb features that let you use the webinar to convert attendees.
With this platform, you can automate your entire funnel. For instance, schedule recurring webinars at multiple time slots to capture leads across time zones. The system will even adapt presentation times to each attendee’s location.
You can also create three types of webinars: live broadcasts, automated events with live chat support, or purely automated sessions. The platform includes built-in payment processing for selling courses or products during presentations.
It also allows you to track conversion rates, replay views, and drop-off points through the analytics dashboard. You can split-test different registration pages to maximize signups and connect to 200+ marketing tools via native integrations.
Plans start at $80/month for 500 leads and up to 100 live attendees for 4-hour webinars. Test features are free for 7 days.
13. HeySummit
You can now turn your webinars into full-scale virtual summits with HeySummit. To start, build multi-speaker events with individual session pages and custom ticket types. You can let attendees create personalized schedules and access bonus materials.
The platform handles speaker onboarding automatically – you can collect bios, headshots, and session details through forms. You can also schedule automated emails to drive attendance and sell VIP packages with exclusive content access.
To add to that, this webinar software lets you track revenue, attendance, and engagement per session – you can use the insights dashboard to identify popular topics and speakers and generate leads even after the event through evergreen access passes.
There’s a free version of HeySummit, but since it is limited, you can subscribe for advanced features and support for 1000 attendees for at least $33/month (billed annually).
14. MyOwnConference
Are you looking for a simple webinar solution? MyOwnConference focuses on core webinar features without complexity. It’s ideal for live webinars, video conferences, and automated webinars – in simple words, you can host webinars for up to 10,000 viewers directly from your browser.
You can create custom registration forms and automate reminder emails. During sessions, use basic engagement tools – polls, surveys, chat, and file sharing, and share your screen or play YouTube videos. Even better, you can record everything in HD for later use.
The platform works across devices and lets you broadcast to YouTube and Facebook simultaneously. You can also monitor attendance and engagement through basic analytics.
You can use the free plan for 20 attendees and 20-minute sessions. Paid plans start at $28/month for 30 attendees. If you are hosting a massive one, you can get a custom plan for up to 10,000 attendees and 2160p recording.
15. MegaMeeting
Want secure, browser-based webinars and superb video conferencing software? MegaMeeting doesn’t require downloads – your attendees can join through any modern browser, and you’ll be able to host encrypted sessions with up to 16 presenters sharing video simultaneously.
You can control your meeting room layout, manage participant permissions, and moderate chat in real time. You can also share your screen or presentation while tracking who’s paying attention and record sessions in high quality for later viewing.
Additional key features include breakout rooms, whiteboarding tools, and document sharing. You can even export attendance reports for follow-up. The platform runs on HTML5, so you are sure of compatibility across devices.
Plans start at $19/host per month for up to 10 attendees. You can test features with their 14-day free trial.
16. Riverside
Spend enough time testing different webinar software, and you soon discover that most don’t offer good video resolution. And that’s a bummer – we are too used to 4K videos now that anything lower quality is simply infuriating.
If video quality is very important to you, then we recommend trying out Riverside. With this webinar software, you can record each participant locally in 4K – with no quality loss from poor connections. In addition, you can edit split-track recordings with superb AI tools to remove filler words and background noise.
The platform allows you to host up to 8 presenters (7 guest speakers) and 1,000 audience members. Share screens and slides, and use chat for audience interaction. Also, script your webinars with teleprompter features and brand your virtual greenroom and waiting area.
You can also import your recordings to the Editor for quick clip creation, then export directly to social media or your marketing platforms.
You can use the software on a free plan, but it’s limited in recording time( 2 hours) and recording quality (720p). If you need advanced features, the paid plans start at $15/month, and you get 4K videos, 5 hours of multi-track recordings, and better audio quality!
17. WebinarJam
WebinarJam helps you automate webinar marketing. You can use AI to plan your agenda from a simple prompt and schedule recurring sessions across time zones with automated translations and registration pages.
The software supports live, simulated live, or hybrid webinars. You can engage through panic-free handoffs between presenters, instant offers, and flexible layouts. Additionally, share files or launch polls with one click.
The platform can connect to your CRM and email tools for lead tracking, and you can monitor attendance, engagement, and sales through real-time analytics.
Plans start at $39/month (billed annually) for 100 attendees. No free trial, but you can get a 30-day guarantee.
18. Adobe Connect
Adobe Connect is your best webinar software for virtual training and learning. It is especially good for you if you host large-scale, branded webinars. Use it to design custom virtual layouts with interactive pods for polls, Q&A, and content sharing. You can also create reusable templates for consistent branding across all sessions.
The software also lets you monitor attendee engagement through digital body language tracking. In addition, you can manage presenters and content through backstage controls and run accessible webinars with closed captions and screen reader support.
The platform integrates with Adobe Analytics for detailed reporting and Adobe Experience Manager for content management. With it, you’ll host recordings that maintain all interactive elements.
You can get started with a 30-day trial for Adobe Connnect, then the premium plans start at $190 per year/host.
19. MeetingHand
MeetingHand focuses on conference management rather than just webinars. However, their virtual conference platform includes useful webinar features:
For starters, you get stream sessions with unlimited attendees through browser-based access. You can also engage using polls, Q&A, networking rooms, and chat features and create custom registration forms and landing pages for each session.
The platform also lets you track attendance and engagement through real-time analytics and export detailed reports for follow-up. It also integrates with abstract management tools, which are useful for academic conferences and training sessions.
On top of that, your participants get QR codes for easy check-in and session access. There’s a free account for 25 registrations, while you can pay as you go (for $3.99 for each registration form) or pay as you plan (for $790 for 250
registration forms).
20. Zoom Events
Zoom webinars are pretty famous and Zoom Events is a reliable tool that lets you host webinars, run single sessions or multi-track virtual conferences for up to 10,000 attendees, and create branded hubs and registration pages for all your events.
The platform includes Zoom’s core features: HD video, screen sharing, polls, and chat. You also get additional event tools like ticketing, networking spaces, and sponsor showcases.
With this software, you can track attendance and engagement through comprehensive analytics. One limitation, though, is that attendees need to download Zoom for the best experience. It’s not browser-based like newer platforms.
Pricing: $79/month for 500 attendees and $340/month for larger events.
5 Tips You Need to Make the Most of Your Best Webinar Software
Already know the best webinar software from the list above? You are ready for a powerful webinar now. To ensure you get the most out of the software, ensure you:
1. Optimize Your Setup
Always configure your audio and video settings before each session. You should also create reusable templates for registration pages and emails and set up default polls and Q&A formats to launch quickly during presentations.
2. Leverage Analytics
You should also track ROI after investing in a webinar tool. To determine success, track which content drives the highest engagement. You should also monitor drop-off points to improve future sessions and use attendance and interaction data to identify sales-ready leads. In addition, create custom reports for different stakeholders.
3. Automate Marketing Tasks
A webinar is a powerful marketing tool, so you also want to connect your CRM and email tools to the software you will be using. To ease the process, set up automated workflows for registration confirmations and reminders. You can also create lead scoring based on engagement metrics and schedule social media promotions for recorded content.
4. Repurpose Content
With the right software, you are very likely to host a powerful webinar, which means you have superb content to use in other marketing aspects. You can turn webinar recordings into short clips and post these on social media or create blog posts from the transcripts.
In addition, package popular sessions into on-demand courses and use attendee questions to create FAQ resources.
5. Scale Your Events
The biggest roadblock so far was finding your best webinar software. But now that you know which one to use, you are ready to host a webinar.
A good strategy now is to start with small sessions to master software features, then gradually increase audience size as you gain confidence. You can test new engagement tools in low-stakes webinars and build a content library from successful sessions.
Best Practices for Webinar Success
Ready to host the webinar now? Here is a checklist to follow before, during, and after the event for success:
1. Pre-Webinar Planning
This is a crucial step if you want to ensure everyone is on board and that the tech you are using – from the software, mics, etc all remain in mint condition.
Similar to how you prepare for a virtual meeting, start with a complete technical check with all presenters. Test equipment, internet connection, and platform features.
Also, schedule a rehearsal to work out timing and transitions between speakers. You can set up automated reminders for 1 week, 1 day, and 1 hour before the event.
2. During Your Webinar
The best practice whenever you are engaging a crowd, such as your webinar audience today, is to earn their attention within the first three minutes. Often, you can do so with a compelling statistic or story.
In addition, structure content into 5-7 minute segments with engagement points through polls or questions, and it may also work best if you keep your presentation under 45 minutes and use visuals over text – share real examples that illustrate your points.
3. Audience Engagement
By now, you can tell it is imperative that your webinar software comes with reliable audience engagement features. Now that you know which to use, it’s also important to know how to use these features to your benefit.
For instance, address attendees by name during Q&A to personalize the experience, launch polls to maintain attention (especially for a long webinar session), and gather data. Share relevant resources in chat as topics arise, save 15 minutes for questions, and have backup topics ready.
4. Post-Webinar Strategy
After your webinar, you want to send recordings within 24 hours while interest is still high. Include presentation slides and any resources mentioned and create targeted follow-ups based on engagement levels – highly engaged attendees might warrant personal outreach!
You should also turn common questions into new content for your marketing funnel to extend your webinar’s value beyond the live event.
Wrapping Up
By all means, webinars have transformed how we connect, sell, and teach online. The right software lets you reach global audiences without geographical limits, create engaging presentations that drive action, and track every interaction for better ROI.
Whether you’re hosting product demos, training sessions, or thought leadership events, modern webinar platforms offer the tools to stand out.
To guarantee success, you can start by creating compelling visual content. For this, use Zight to create annotated screenshots, screen recordings, and GIFs that grab attention. Then, pick a webinar platform that matches your goals and audience size, and you’re all set!
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