8 Internal Communication Strategies for the Workplace

Find out the 8 Internal Communication strategies that map out how team members will communicate with each other to optimize engagement and productivity.

Zight | October 19, 2022 | 7 min read time

Article Last Updated: October 06, 2023

8 Internal Communication Strategies for the Workplace

How many systems, procedures, and programs does your company need to be successful?

How many systems, procedures, and programs does your company need to be successful? It’s a trick question because success doesn’t come from those things.  Success, at its very core, comes from effective communication. No digital tool or software program can make things happen without it.  

Workplace communication is the most important component of productivity and achievement. Lost productivity due to poor communication costs more than $12,000 per year per employee and wastes an estimated 7.47 hours each week, according to a poll by Grammerly & Harris.  

How can you avoid these pitfalls? In this piece we explore tactics that are instrumental in building effective communication strategies in the workplace and learn why implementing these new procedures will benefit your employees’ productivity and peace of mind — and your bottom line!

What is Effective Communication?

Communication is the exchange of information and ideas between two or more people. Effective communication requires active listening, courtesy, consideration of others, and other soft skills such as appropriate body language and encouragement. Your entire organization must develop these habits. 

Implementing a good communication strategy starts at the top, with a commitment from forward-thinking leadership. Bring your management on board by explaining why your communication strategy is necessary. 

Why is Effective Communication Necessary?

Communication is necessary for giving instructions, learning from your team, and addressing concerns before they become real problems. 

Good workplace communication creates an environment where employees can thrive. A highly engaged team working together effectively increases productivity.

What are Communication Strategies?

Communication strategies are plans that map out how team members will communicate with each other and optimize engagement and productivity.  To craft a solid internal communication plan for your organization you must first identify who your audience is and what information needs to be communicated. 

Sometimes this is a simple, direct path; for instance, a manager providing instructions to a team about a project that needs to be completed. Other times, you face more complicated challenges. A team may need to brainstorm solutions to a problem or there may be a conflict between conflicting needs. A great communication strategy will take the entire team into account. 

Here are some things to consider while designing an environment of effective communication in the workplace. 

8 Strategies for Effective Communication

To encourage your team to perform at their best, it’s vital to develop effective communication strategies in the workplace. It takes more than good intentions to create an environment where employees feel seen and heard. Here are eight ways to encourage better communication among your team.  

1. Use Effective Communication Tools

Because remote working is so pervasive, it’s more important than ever to incorporate technology in your internal communication strategy. The communication tools you choose will depend on the complexity of the messages and ideas you need to convey.

  • Email is the unrivaled king of informal, written communication between people. It is effective both for complex questions and simple back-and-forth within a team. 
  • Instant messaging apps distill that kind of quick interchange even further to rapid, real-time conversation. 
  • Video conferencing and collaboration software are excellent tools for communication between large groups of people or about detailed topics. 
  • Internal chat tools give team members a virtual place to let down their hair, interact informally, and create good relationships. 

Audio/visual gear and complicated equipment is no longer necessary to create professional quality video content that can be shared asynchronously and used as a resource.

See how Zight (formerly CloudApp) integrates with Lucid to enable teams to bring clarity and speed to their visual work. Learn more. 

2. Be Open to Feedback

It is important to be open to your team’s feedback so you can adjust your communication strategy to match their needs. No one likes criticism, but constructive criticism is an important part of effective communication. 

Pay careful attention to the speaker and note nonverbal cues, such as nodding. Encourage the speaker to be comfortable enough to communicate concerns. If the feedback is negative it can lead to difficult conversations, so be receptive and non-defensive. However, even harsh criticism can improve the relationship If presented respectfully and discussed without rancor. 

Conversely, sometimes it’s necessary for you to provide constructive criticism to your team. There are strategies that will prevent this from hurting a worker’s drive to improve. Be specific and include some positive comments with the criticism. Give the worker a map to better performance. Be careful to keep these conversations private, so your colleague can receive your feedback in a dignified way. 

3. Use Visuals

Visual communication uses graphics and diagrams  to share and illustrate thoughts and ideas  to the recipients. Visual communication can enhance the delivery of a verbal message. It provides something people can see and act on, improving productivity. 

Visual communication software helps you create this kind of communication in a simple and reliable format. It’s also a dependable way to share images and content asynchronously, which is important in the new remote-work landscape. 

4. Make Time for One-on-Ones

One-on-one meetings can help you make sure each member of your team feels engaged and connected. One of the most effective ways to foster face-to-face interaction among remote workers is to schedule — and consistently keep — appointments for video calls and check-ins.

5. Create an Open Environment

The culture of the company has a lot to do with the way team members communicate with leaders and each other. A formal, tightly-controlled atmosphere does not encourage people to be open and share their progress or challenges. Meetings should be egalitarian. Make sure everyone feels welcome to speak. 

Humor is also a great tool to break down barriers between people. A flash of appropriate humor can disarm employees and create an atmosphere of teamwork. Adding a little fun helps, too. Engage the audience with contests that people want to participate in or games that give teammates the opportunity to wind down together. 

None of this is possible if the people at the top don’t buy in. Avoid sending inconsistent messages. A culture where some leaders are friendly and informal and others discourage free communication will halt any nascent attempts at good communication. Train your management to lead their teams in ways that will foster effective communication.

6. Meet with Employees In Person   

Meeting in person helps to build genuine connections with your team. It can also reduce misunderstandings because you have more opportunities to observe someone’s nonverbal cues, body language is harder to interpret when connecting with someone over the phone. Experts say that nonverbal signals make up 70-93% of all communication.  No matter how skillfully crafted your words are, they can’t overcome the negative signals your body language is sending. 

Nonverbal communication includes facial expressions, body language, and even tone of voice. It’s important to be mindful of your own non-verbal communication and body language, even when connecting with someone on a video call. Be careful about fidgeting or doodling in meetings because that indicates you’re not really listening to the speaker. Avoid letting your attention wander or checking your phone, because these are obvious signs that you’re not paying attention.

7. Give Clear Instructions 

People communicate in different ways and it’s important to make sure you’re getting through to your employees. If you’ve cultivated an open environment, it will feel natural for your team to ask follow-up questions and seek guidance when needed. 

8. Recognize Achievement

When your team achieves a goal or does something good, it’s important to recognize and celebrate their accomplishments as a group. This creates more opportunities for bonding and shared experiences, which supports a culture of  good employee communication. Providing positive feedback boosts workers’ confidence in their abilities and motivates them to continue to work hard and improve their performance. 

Creating an atmosphere of open interaction and support results in highly engaged employees who will work harder to perform and achieve more for the company.

Benefits of an Effective Communication Strategy

There are many practical benefits of an effective communication strategy that make the investment worthwhile. Let’s look at the top three benefits of building communication strategies in the workplace:

  • Nurtures a positive work culture: Employees work harder and go the extra mile when they feel like they are safe voicing their concerns or suggestions, and have a clear channel of communication both with each other and with management.
  • Increases productivity: Good communication gives team members the tools they need to perform their job functions, find resources they need, and get feedback, boosting productivity across departments. 
  • Spurs innovation: Employees who feel supported go the extra mile. These kinds of employees become your greatest experts. They will see ways to improve processes, serve customers better, and make your entire organization reach its potential. 

To create an effective communication strategy, analyze your organization’s current procedures and determine where there are gaps. When you identify areas where your team’s communications could be improved, you’re ready to move to the next step by finding collaboration tools that plug those gaps and help create a great communication strategy.

Implementing Seamless & Effective Communication Strategies with Zight (formerly CloudApp)

Effective communication will give your organization a solid foundation for growth. Because this creates effective communication strategies, it helps your team stay engaged and boosts productivity. With the right tools and procedures, even remote workers can benefit from an open and receptive environment. A culture of thoughtful active listening, insightful feedback and mutual respect sets the stage for a successful team. 

Zight (formerly CloudApp) has a range of solutions that help businesses work through inefficient communication practices. Our software allows you to take back your calendar with features like screen recorder that can provide the context and connection of a meeting without the time commitment. 

Learn how Zight (formerly CloudApp) can help you foster good communication in your workplace. Button: Request a demo today.

Ready to chat with us about how to save time, money and help your team communicate better?