Today, the business world is customer-centric, so communication has significantly changed from the viewpoint of “me” to “you.” The target customer is at the center…
5 Best Practices for Compelling Async Video
Today, video is everywhere in the business world, from webinar panels and video conferencing to shoot-and-share social media videos and business productions featuring employees. Written…
How to Authentically Engage Customers: 4 Core Competencies
…the North Star in customer success is advisory, we can’t always get there. Why can’t we get to strategy? There are several blockers: Not setting expectations with customers Customer not…
How to Leverage Sales from Customer Success
/*! elementor – v3.9.0 – 06-12-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Written by Joseph Martin, Chief Marketing Officer at Zight · March…
Making The Workplace Modern: A Business Case for Async Video
/*! elementor – v3.8.1 – 13-11-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Video creation and consumption have exploded, thanks to the rise of…
How to Create a Customer Support Ticket That Knocks It Out Of The Park
Many consumer experience trends show customers have higher expectations from customer support teams. They expect exceptional experience, faster resolution, and quick responses. To meet and…
My Biggest Mistakes & Biggest Wins Hiring in Customer Success
…to you, it the best rarely will. Hiring managers should be sourcing talent in tandem with recruiters. This is time well spent as it helps the recruiting team align on…
How to Create a New Customer Success Job from Scratch
In creating a new Customer Success job, you need to think through the key focuses for the role, the job description and the interview process.
How Can You Turn Customers Into Brand Advocates?
It’s plain as day on social media: There are brands that have customers who are avid fans. These customers create free marketing, essentially–they post, engage with their own communities organically…
How to Make Difficult Customer Conversations Easier
In customer support, you’re bound to have difficult customer conversations. Often, people get confused, have bad days, and things go wrong. However, difficult, disgruntled, and…
CloudApp in Real Life: How “Today’s Business” Saves Time and Boosts Professionalism
We recently had the chance to sit down with Joe Sanfilippo, Today’s Business’ Manager of Growth and Partnerships, and talk about his team’s experience with CloudApp.
How to Use Screenshots in Customer Success
Written by Joseph Martin, Chief Marketing Officer at Zight · February 7, 2022 Shep Hyken notes, “I’m often surprised at how companies find ways to improve…
