Written by Joseph Martin, Chief Marketing Officer at Zight · December 13, 2021 Customer service is the art of keeping customers happy and letting companies…
What Turns Customers into Raving Fans?
…your customers into raving fans and brand advocates. Offer Rewards and Loyalty Points According to The 2016 Bond Loyalty Report, 73% of loyalty cardholders are more likely to refer their friends…
3 Threats to Customer Satisfaction (And 3 Solutions)
…a better customer experience improves customer satisfaction, ultimately helping you keep the customers you already have coming back. Building a customer base of loyal customers is worth the investment. That’s…
5 Strategies to Retain Customers
…Customers When building trust between your company and customers, don’t assume customers trust you because they buy what you’re selling. Also, you must recognize that trust takes a lot of…
3 Mistakes to Avoid in Customer Support
Customer support is the backbone of a successful business. It’s the difference between negative reviews and positive reviews and it can foster positive word of…
Customer Support 101
What Does Customer Support Entail? Customer support encompasses services businesses offer to help customers get maximum value from their products and solve their problems. Customer…
3 Biggest Mistakes in Customer Success
…become pain points. This can affect customer experiences immensely. The following practices can help you deliver proactive support: Chatbot. Leveraging chatbots can help your brand prioritize customer service by automating customer…
5 Strategies for Helping Angry Customers
Ellie Wu notes that “people-pleasing is driven by fear, threat, and dread towards an unsustainable path to failure.” When a customer is angry with us,…
3 Reasons Customers Leave (And 3 Reasons They Stay)
Customers are the foundation of business. Attracting and keeping existing customers is a top priority for any business. Ironically, these are also the top challenges…
5 Proven Strategies to Quickly Gain Consumer Trust
…brand advocates. Brand advocacy happens when customers trust your brand and become your biggest cheerleaders. This means after building a lasting relationship with your customers that’s based on trust, they’ll…
The Client Success Metrics That Will Matter in 2022
These 5 strategies will open the way to a successful year in 2022.
Top 5 Influencers For Customer Success
…it by implementing effective customer success strategies. These pioneers push boundaries and make customer success a force to be reckoned with. What Is Customer Success? Customer success entails predicting customers’…









