As the single role responsible for brand awareness and perception, marketing ultimately drives initial purchase and eventual loyalty and brand advocacy for a product or company.
Tools available to marketers include photos, sounds, words, videos, and illustrations. What’s the most effective tool?
When we take into account the most current information available on the average consumer, it’s no contest: Video.
Yes, your marketing efforts can be the sole source of revenue for your company when you use smart marketing tools to draw attention in the most effective way.
- Video can address the problem of miscommunication by improving internal collaboration
- By upgrading your content with video, you can increase engagement, surprise and delight old and new customers
- When you “show, don’t tell” with a product like CloudApp, video can improve your ROI