Our favorite tools are ones we can integrate with and combine many different processes or data streams to yield one location that creates understanding around a given area. For sales enablement and improvement, Outreach is at the top of any list.
What is Outreach?
Outreach is a sales engagement tool that works to engage leads and prospects across a broad set of interactions, with support to make your staff more efficient and effective. Think of it as a next-gen CRM and enterprise communication tool.
Why do companies use Outreach?
Companies turn to Outreach to help them manage their customer relationships and acquisition, treating it as an extra layer of automation on top of existing CRM technology. Much of its work comes from smart mapping, analytics, and account improvement.

5 benefits of Outreach
Based on what its customers say, there are a lot of strong benefits to Outreach for companies large and small. Looking through reviews, case studies, and our own experience, we’ve uncovered benefits in a few core areas.
- Improved data utilization
- Less wasted time
- Simplified automation and personalization
- Custom targets and sequencing
- Lots of integration support

Outreach vs SalesLoft
Outreach is often compared to services like SalesLoft for functionality and support. Both offer a variety of sales performance tools, email tracking, outbound call support, and overall sales and conversation intelligence.
Our work with Outreach
Outreach leverages Zight (formerly CloudApp) internally to help its technical support team better address product concerns. This team works on tracking bugs and fixing them as well as troubleshooting, covering product and engineering support, too.