…the North Star in customer success is advisory, we can’t always get there. Why can’t we get to strategy? There are several blockers: Not setting expectations with customers Customer not…
5 Ways to Encourage a Positive Company Culture
Company culture is a vital part of every business. It affects every aspect of a business. From attracting top talent to enhancing employee satisfaction, it’s…
How to Leverage Sales from Customer Success
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My Favorite Tech to Authentically Engage Customers
Apps here, there, everywhere. What apps actually work if you want to authentically engage customers?
What to Look for When Hiring a Customer Success Agency
…the customer success agency you need. What Is a Customer Success Agent? Customer success agents ensure all customers derive value from what they paid for. A customer success agent stays…
Why Video Is The Next Big Player in Customer Success
A surprise player has shown up on the scene in Customer Success. It balances the relationship aspects of customer success with the ability to scale.
Making The Workplace Modern: A Business Case for Async Video
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How to Create a Customer Support Ticket That Knocks It Out Of The Park
Many consumer experience trends show customers have higher expectations from customer support teams. They expect exceptional experience, faster resolution, and quick responses. To meet and…
5 Beginner Mistakes When Using Asynchronous Video
Sydney Strader notes, “The CS landscape has changed significantly over the years, and as a result, the technology leveraged to support the ever-maturing function has evolved…
My Biggest Mistakes & Biggest Wins Hiring in Customer Success
…to you, it the best rarely will. Hiring managers should be sourcing talent in tandem with recruiters. This is time well spent as it helps the recruiting team align on…
Exceeding Customer Expectations in a Post-COVID World
Today, consumer experience is one of the most crucial differentiators. From attracting new customers to engaging and keeping them over time, more and more businesses…
How to Create a New Customer Success Job from Scratch
In creating a new Customer Success job, you need to think through the key focuses for the role, the job description and the interview process.









