Top 20 Online Survey Tools for Your Business

Online surveys offer a remarkable avenue to extract data from your customers or website visitors and establish meaningful interactions with them. To improve customer research for your business, we rank and review the top 20 online survey tools.

Zight | December 03, 2019 | 16 min read time

Article Last Updated: August 23, 2023

Top 20 Online Survey Tools for Your Business

Conducting surveys is one of the tried-and-true methods for improving your business. Whether you aim to gain feedback to measure the effectiveness of your customer journey, enhance audience engagement, or gauge employee satisfaction, you will need an online survey creator, ideally one that fits the unique needs of your business.

The difficulty regarding surveys lies with their creation and distribution to the relevant parties. Attempting to gather survey responses without the right online survey software can result in dragging on for days, if not weeks. If your team is similar to most, you’ll need this process to be squared away sooner than later.

So what should you do?

Invest a whole bunch of money into a paid plan for some fancy online survey maker?

While you cango that route, other free online survey makers will suit your company’s needs. The next pressing question is figuring out which one to go with! Given the vast number of survey companies cropping up (each claiming to offer the best online survey tools), separating the wheat from the chaff can be difficult.

Luckily for you, we’ve invested the time and energy to do that hard work. We have listed the 20 best online survey tools that allow you to connect with your customers and improve your understanding, enabling you to learn what they want and refine your business strategies for an improved customer experience. Let’s get started!

‍Why Your Business Should Try Visual Communication on Top of Text-Based Communication

One of the difficulties of gathering feedback from people (whether they be your clients, customers, or team members) is finding ways to communicate with them more personally. People desire communication that addresses their individuality rather than being treated like just another figure in a list of contacts.

While many survey tools offer features that help with this, none do it, as well as Zight (formerly CloudApp).


Because visual communication is more compelling than text-based communication–it’s just how we’re wired as human beings. Zight lets one respond to feedback or questions quickly and tastefully with its HD screen and webcam recording capabilities, GIF creation, two-step screenshots, and cloud-saved annotations.

However, if you are not at the level of trying out visual communication (although you should!), here are online survey tools you can check out. They include:

1. SurveyMonkey

SurveyMonkey online survey tool

By far, SurveyMonkey is one of the most popular survey tools available, and for good reason. It’s intuitive UI and expansive functionality have helped it get the brand recognition it carries today. You should know, however, that it’s more of a premium product. Most of its extra features come at a cost, and the free version is comparatively limited.

Free Features:

  • Unlimited surveys
  • 10 questions
  • 15 question types
  • 100 responses per survey
  • Over 100 customizable survey templates
  • Option to embed your form on your website
  • One user

Paid Features:

  • The ability to export your data
  • Custom design options
  • Logic jump (a feature that lets you skip or trigger certain questions)
  • Team collaboration
  • Greater security
  • A/B testing
  • Custom branding

For more details about SurveyMonkey, visit their website here.


SurveyMonkey offers various paid subscription plans tailored to cater to the needs of individuals, teams, and enterprises. They include:

Individual Plans

  • Basic Plan- Free
  • Premier Annual- $99 / month or $1,188 billed annually
  • Advantage Annual- $34 / month or $408 billed annually
  • Standard Monthly- $35 / month

Team Plans

  • Team Advantage- $25/month per user, billed annually
  • Team Premier- $75/ month per user, billed annually

2. Typeform

Typeform survey tool

You get a pretty good idea of what Typeform is about just from reading their motto (“Asking questions should be easy, human, and beautiful.”). If you’ve had any experience using this tool, you’ll know that they deliver on that statement.

Typeform comes with a beautiful UI that’s as intuitive as it’s stylish, but the tool isn’t just a sight for sore eyes. As far as free plans go, Typeform’s Core plan makes it one of the best free survey tools around.

Free Features:

  • Unlimited surveys
  • Unlimited questions
  • Custom design options
  • Ability to export data
  • Up to 100 responses/month
  • Free survey templates
  • CRM integrations
  • Large selection of question types

Paid Features:

  • Logic jump
  • Payment fields
  • Calculator features
  • Thank you screen
  • Branding option
  • Team collaboration
  • Facebook Pixel & GoogleTag Manager integration

For more details about Typeform, visit their website here.


  • Basic- 25 USD/month billed yearly
  • Plus- 50 USD/month billed yearly
  • Business- 83 USD/month billed yearly
  • Enterprise- Contact sales

3. SoGoSurvey

Sogosurvey online survey software

If you’re looking for a robust survey tool that can handle everything from design to analytics, SoGoSurvey may be the one for you. Their enterprise-grade survey software lets you do more than just create a survey online–it’s designed specifically for optimizing things like customer research, product development, and employee engagement.

Free Features:

  • Unlimited surveys
  • Unlimited questions
  • 24 different question types
  • Limited logic capabilities
  • Embed options
  • Up to 200 respondents per year
  • Ability to export data

Paid Features:

  • Embed multimedia
  • Prevent duplicate responses
  • Multilingual surveys
  • Advanced question types
  • Customizable email invites
  • Quiz with automatic scoring

For more details about SoGoSurvey, visit their website here.


  • Plus- $25/month
  • Pro- $66/month
  • Premium- $99/month
  • Enterprise Feedback- Contact sales for a quote

4. SurveyNuts

Surveynuts online survey software

SurveyNuts is the way to get your survey live in a pinch. By far one of the quickest survey creation tools out there, its no-nonsense design lets you crank out a survey in no time.

Free Features:

  • 10 questions
  • 100 responses per survey
  • Real-time statistics

Paid Features:

  • Custom design options
  • Data export options
  • View individual answers
  • Various design themes
  • Unlimited responses
  • Unlimited questions

For more details about SurveyNuts, visit their website here.


  • Free plan
  • Pro- $25/Month (USD)
  • Plus- $39/Month (USD)

5. Delighted by Qualtrics

Delighted by Qualtrics

With a focus on customer satisfaction and unlimited responses, Delighted by Qualtrics ensures you can collect insights from your audience without constraints. Its intuitive interface makes creating surveys a seamless process, while its advanced features like logic jump enable you to tailor surveys for more relevant responses.

The tool’s integration capabilities allow you to centralize and analyze your data, providing valuable insights for making informed business decisions.

Free Features:

  • Basic survey templates for creating surveys
  • 4 pre-built feedback reports
  • Limited responses per month for survey responses
  • Basic design customization for custom themes
  • Basic question types for survey questions
  • Use 1 delivery platform: Email, Web, Link, SDK
  • Net Promoter Score (NPS) tracking for net promoter score
  • 1 Project: Use 1 survey template: NPS, CSAT, CES, 5-star, Thumbs, Smileys, eNPS, PMF
  • Monthly survey send limit of 1,000
  • 30+ languages for localization of the initial rating question
  • Access 35+ free integrations like Slack, Shopify, Zendesk
  • 4 pre-built feedback reports: Dashboard, Over time, Snapshot, Metrics

Paid Features:

  • Unlimited responses for survey responses
  • Advanced question types for survey questions
  • Access 35+ free integrations: Slack, Shopify, Zendesk
  • 30+ languages for localization of the initial rating question
  • Enhanced design customization for custom themes
  • Logic jump and skip logic for survey logic
  • Set alerts to send feedback to your team
  • Integrations with CRM and other tools for data collection
  • Analytics and reporting features for data analysis

For more details about Delighted by Qualtrics, visit their website here.


  • Free
  • Premium- $224/month billed yearly
  • Premium Plus- $449/month billed yearly
  • Enterprise- Contact us

6. SurveyPlanet

SurveyPlanet online survey software

Another great free online survey tool is SurveyPlanet. The largest caveat to all their free features, for most people, is that it doesn’t allow you to export your results to Excel or Google Sheets. But if you’re willing to live without that feature, you’ll likely enjoy this product’s variety of free features.

Free Features:

  • Unlimited surveys
  • Unlimited questions
  • Unlimited responses
  • Opening & closing messages
  • Two survey player types
  • Share surveys on social networks
  • SSL security
  • Survey embedding
  • Over 90 pre-written surveys
  • Basic survey themes
  • Create surveys in 20 languages
  • Basic in-app reports

Paid Features:

  • Export results to Excel
  • Custom themes
  • Question branching
  • Survey results filtering
  • Opening & closing images
  • Question images & custom formatting
  • Alternative success URL redirect
  • Compelling survey theme templates
  • White label surveys
  • Kiosk surveys
  • Email survey completion notifications
  • Four chart types for survey results
  • Image choice question
  • Comments for survey questions
  • Survey length estimate
  • SMS survey completion notifications

For more details about Survey Planet, visit their website here.


  • Free
  • Pro- $20 month or $180 year
  • Enterprise- $350 year

7. Alchemer (Previously SurveyGizmo)

SurveyGizmo online survey software

The primary benefit of using SurveyGizmo, now known as Alchemer, is that it brings its unique feel to the stage. If you intend to get the most out of SurveyGizmo, you’ll likely want to try a paid version since its free version is limited.

Free Features:

  • Create up to 3 surveys at a time
  • 100 responses per survey
  • Unlimited questions

Paid Features:

  • Unlimited surveys
  • Unlimited responses
  • Large selection of question types
  • Export survey data
  • Email support
  • Company branding
  • Team collaboration

For more details about SurveyGizmo, visit their website here.


  • Collaborator- $55 per user/per month
  • Professional- $165 per user/per month
  • Full Access- $275 per user/per month
  • Enterprise Platform- Request a quote

8. Zoho Survey

Zoho online survey software

Zoho Survey doesn’t skimp on their free option. This survey tool is part of a suite of applications catering to departments like sales, IT, HR, and finance.

Free Features:

  • Unlimited surveys
  • 10 questions
  • 100 responses
  • In-mail surveys
  • Over 200 survey templates
  • Embed survey on a website
  • HTTPS encryption
  • Share on Social
  • Password protection
  • 1 response collector/survey
  • Real-time responses
  • Export as PDF
  • Slack integration

Paid Features:

  • Unlimited questions
  • Unlimited responses
  • Embed survey on a website
  • Unlimited response collectors
  • Complete survey design customization
  • Company branding
  • Purchase responses
  • Email distribution
  • Offline response collection
  • Spam protection
  • Customizable reports
  • Export reports in XLS, CSV
  • Share everything
  • Zoho Sheet integration
  • Eventbrite integration

For more details about Zoho Survey, visit their website here.


  • Free
  • Plus- US$20/month billed annually
  • Pro- US$25/month billed annually
  • Enterprise- US$60/month billed annually

9. Survs

Survs online survey software

If you’re looking for an uncomplicated survey tool that’s easy to use, then look no further! Survs prides itself in its ability to assist its users in creating surveys with its clean and simple UI. Unlike other free survey options, Survs provides user support even if you aren’t paying for premium attention.

Free Features:

  • 1 user
  • 200 responses per survey
  • 10 questions per survey
  • Unlimited surveys
  • Standard support

Paid Features:

  • 2 users
  • 2,000 responses per month
  • Unlimited questions per survey
  • Unlimited surveys
  • Priority support
  • Branded surveys
  • Skip logic & piping
  • Custom URL variables
  • Export data (CSV, Excel, SPSS)

For more details about Survs, visit their website here.


  • Free
  • Basic- $20.81 per month
  • Pro- $42.72 per month
  • Premium- $130.35 per month

10. Google Forms

Google Forms- best online survey software

Aside from offering the friendly UI expected from all G-Suite applications, Google Forms’ primary differentiator is that it lets you keep everything, from design to analytics, within the G-Suite. If that’s important to your team, the free survey maker might be the perfect survey tool for you. Lastly, it’s also one of the best free online survey tools.

Free Features:

  • Unlimited surveys
  • Unlimited questions
  • Unlimited responses
  • Custom design
  • Logic jump
  • Option to add images and Youtube videos
  • Option to embed your form on your website or share it on social media
  • Team collaboration
  • Free branding

Paid Features:

  • Ability to integrate the form with your existing G-Suite account
  • Security features

For more details about Google Forms, visit their website here.


  • Personal- Free
  • Business Standard- $12 per user/month

11. Zonka Feedback

Zonka feedback online survey software

Zonka Feedback is a customer experience management platform that helps companies reduce customer churn, improve customer experience, and accelerate business growth. It’s built to support small businesses and enterprises by providing a centralized platform to manage customer feedback across all touchpoints and improve experiences.

It captures experiences and feedback at all touchpoints, including in-person, offline, online, email, and SMS, and provides a space for active listening.

Free Features:

  • 500+ Free Templates.
  • Unlimited Users.
  • 10,000 Sessions.
  • 10 Questions Per Survey.

Paid features:

  • Unlimited surveys and questions.
  • Survey logic.
  • 9 survey distribution channels.
  • Data export available.
  • Device tracking.


  • Starter- $49/month billed annually
  • Professional- $99/month billed annually
  • Growth- $199/month billed annually
  • Enterprise- Custom

12. Survicate

Survicate survey platform

Survicate is an online survey tool that places user-friendliness at the forefront of its design. It qualifies as one of the leading online survey tools since it ensures users can effortlessly gather valuable insights.

This tool provides various user engagement features beyond traditional surveys, helping you understand your audience’s needs more deeply. Survicate’s plans are structured to accommodate various business sizes and requirements.

Free Features:

  • Limited to 100 responses per month
  • NPS, CSAT, CES, 200+ customizable templates and custom surveys
  • Advanced survey skip logic and survey branching
  • Basic targeting options for targeted surveys
  • Presentation-ready reports with the date and answered questions filters
  • Survey data collection with basic analytics
  • Download survey responses in Excel, CSV, PDF, and PNG files

Paid Features:

  • Unlimited responses
  • Advanced targeting and segmentation for more accurate market research
  • Custom survey templates for personalized survey creation
  • Integrations with CRM and other tools for comprehensive data collection
  • Advanced analytics and reporting features for deriving valuable insights
  • Workspaces for more products, domains, or sandboxes
  • Priority live chat support and access to the 2nd support line

For more details about Survicate, visit their website here.


  • Flexible- Free
  • Business- $99/month billed yearly
  • Scale- Custom

13. SurveyLegend

SurveyLegend online survey creator

SurveyLegend is an online survey tool that prioritizes simplicity and impact. With a user-friendly interface and a focus on visual design, SurveyLegend allows you to craft engaging surveys for maximum customer and employee satisfaction.

It is the best online survey tool for those seeking to conduct multilingual surveys for a diverse audience. Whether conducting market research or customer feedback surveys, SurveyLegend offers the tools to gather insights from your target audience.

Free Features:

  • Basic question types for survey questions
  • 3 survey themes for custom themes
  • 6 pictures
  • Limited customization options for data customization
  • Up to 1000 responses per survey

Paid Features:

  • Advanced question types for survey questions
  • Unlimited surveys and pictures
  • Custom branding and design for data customization
  • File upload (2/10 GB storage)
  • Unlimited survey themes for custom themes
  • Enhanced customization options for data customization
  • Unlimited conditional logic
  • Unlimited webhooks
  • Analytics and reporting features for data analysis

For more details about SurveyLegend, visit their website here.


  • Starter- Free
  • Pro- $15 per month billed annually
  • Business- $25 per month billed annually
  • Legendary- $65 per month billed annually

14. ProProfs Survey Maker

ProProfs Survey Maker

ProProfs Survey Maker is a versatile online survey tool that caters to various needs, whether conducting market research or measuring customer satisfaction. With a user-friendly survey-building process, the survey platform allows you to create unlimited surveys with different question types. Collecting data points from survey participants provides valuable information for analysis.

Free Features:

  • Create unlimited surveys with unlimited responses
  • Basic question types for varied survey questions
  • Limited customization options for basic data collection
  • Up to 100 responses per survey for collecting survey responses

Paid Features:

  • Advanced question types for more detailed data collection
  • Sidebar Forms
  • Unlimited Administrators
  • Custom branding and design for improved custom themes
  • Unlimited High Delivery Emails
  • Enhanced customization options for tailored survey creation
  • Dedicated Success Manager
  • Branching & Skip Logic for the dynamic survey building process


  • Essentials- $19/month (billed annually)
  • Premium- $49/month (billed annually)
  • Business- $99/month (billed annually)

15. Shout (former Kwik)

Shout online survey software

Shout, previously known as Kwik Surveys, lives up to its name by being incredibly swift and user-friendly. Creating a survey using this survey software requires minimal effort and can be seamlessly done by anyone.

The online survey software offers a range of features for creating and managing online forms, from basic form creation to advanced customization and integration options. Moreso, the paid versions provide enhanced functionality, catering to businesses and individuals seeking more advanced features and capabilities.

Free Features:

This is not among the free online survey tools and doesn’t create surveys with a free version. However, it comes with a free trial that includes all the features in the Pro Plan, such as:

  • All Essentials features
  • Net Promoter Score
  • A/B split testing
  • Exit page redirect
  • Custom fields
  • Text piping
  • Address auto-fill

Paid Features:

  • Pseudonymize response data
  • Remove Shout branding
  • Net Promoter Score
  • Custom domains & links
  • A/B split testing
  • Team account access (admins)
  • Priority support
  • Team audit logs (add-on)


  • Essentials- $12.99 /month paid annually
  • Pro- $25 /month paid annually
  • Business- $59 /month paid annually

16. Lucky Orange

Lucky Orange online survey software

Lucky Orange offers more than just standard surveys; it incorporates an innovative approach to understanding user behavior and engagement. While not exclusively an online survey tool, it provides sophisticated online surveys within a broader suite of features, making it valuable for those seeking in-depth data collection.

Free Features:

  • 30-day data storage
  • 100 monthly sessions
  • Unlimited members
  • Unlimited dashboards
  • Unlimited events
  • Unlimited chats

Paid Features:

  • Unlimited session recordings
  • Customized plans with up to billions in monthly pageviews
  • Tier 1 feature enhancement requests
  • Unlimited conversion funnels
  • 60-day data storage
  • Dedicated account and technical support


  • Free
  • Build- $32 per month – paid annually
  • Grow- $64 per month – paid annually
  • Expand- $144 per month – paid annually
  • Scale- $600 per month – paid annually
  • Enterprise- Custom

17. SurveySparrow

SurveySparrow online survey software

SurveySparrow takes a conversational approach to survey creation and engagement, focusing on providing a positive customer experience. With an emphasis on active surveys, the online survey software allows for real-time interactions that result in higher response rates.

Its logic jump and skip logic features enhance user engagement by tailoring surveys to respondents’ answers. SurveySparrow’s focus on data export options and analytics features enables deeper analysis and actionable insights for businesses looking to go beyond traditional survey tools.

Free Features:

  • 100 responses per month
  • 10 questions per survey
  • Advanced reports and filters
  • Embedded survey
  • Over 1500 app integrations with Zapier.

Paid Features:

  • Unlimited survey questions
  • Display & skip logic
  • Recurring Surveys
  • Reminder emails
  • Accept payments
  • Schedule reports


  • Basic- $19 per month billed yearly
  • Essentials- $49 per month billed yearly
  • Business- $99 per month billed yearly
  • Enterprise- Contact for a custom quote

18. Crowdsignal


Crowdsignal, known for creating more than just surveys, offers a comprehensive approach to engagement through its suite of features. With options for creating polls and quizzes, the online survey software caters to businesses seeking to gather insights through various methods.

Its focus on multiple channels for distribution ensures that you reach your audience through their preferred platforms. With features like data analysis, custom themes, and unlimited responses, Crowdsignal equips businesses with tools for effective engagement and valuable data collection.

Free Features:

  • Unlimited Questions, Surveys, Polls, and Ratings
  • Collect up to 2,500 signals
  • Includes Crowdsignal branding
  • Limited data export
  • Embed your polls
  • Media embeds
  • Max file size of uploads: 1MB

Paid Features:

  • Collect unlimited signals
  • No Crowdsignal branding
  • Export your responses
  • Use language packs for internationalization
  • Create report filters
  • Connect to Google Sheets and other services
  • 24/7 Priority Email support
  • Use restrictions to prevent duplicate responses


  • Free
  • Premium- $15 per month, billed annually
  • Business- $45 per month, billed annually
  • Team- $29 per month, per user, billed annually

19. Jotform

Jotform online survey software

JotForm stands out as a prominent and innovative online form builder application, celebrated for its user-friendly design and intuitive nature. Seamlessly integrating respectable analytics and a variety of integrations, JotForm seamlessly brings together robust capabilities within its online form creation platform.

Free Features:

  • Thousands of templates
  • 40+ payment gateways
  • 100+ integrations
  • 100+ widgets
  • 1 user account
  • 5 forms
  • 100 responses per month
  • 100 fields per form

Paid Features:

  • No Jotform branding
  • HIPAA compliance
  • White-labeling
  • Custom domains
  • Add widgets for e-signatures
  • Form calculations


  • Starter- Free
  • Bronze- $34 per month billed annually
  • Silver- $39 per month billed annually
  • Gold- $34 per month billed annually
  • Enterprise- Contact sales

20. HubSpot Free Online Form Builder

Hubspot free online survey tool

HubSpot’s complimentary CRM package includes the Form Builder feature, enabling you to craft surveys that seamlessly funnel customer information directly into your CRM.

The drag-and-drop editor empowers you to personalize form inquiries, offering a selection of more than a dozen question styles. Following submission, the survey can activate email notifications, facilitate customer follow-ups or notify your team of fresh leads.


  • Conversion-ready forms
  • Customize your forms using a drag-and-drop form maker
  • Automatically fill your CRM with leads who convert on your forms


While HubSpot’s Free Form Builder offers considerable functionality, elevated versions with added customization possibilities and automation features are accessible via HubSpot’s paid Marketing Hub packages. It’s important to note that all paid Marketing Hub plans to incorporate the advanced survey capabilities uniformly.

  • Marketing Hub Starter – $45/month
  • Marketing Hub Professional – $800/month
  • Marketing Hub Enterprise – $3,600/month

Speed up your company’s feedback-gathering process and discover why Zight is an essential visual communication tool today.

Frequently Asked Questions on Online Survey Tools

1. What is an online survey tool?

An online survey tool is a digital platform designed to facilitate creating, distributing, and analyzing surveys and questionnaires. These tools enable businesses to gather valuable insights from their target audience, customers, employees, or any group they want to gather feedback from.

Online survey tools streamline the process by providing user-friendly interfaces to digitally design, customize, and distribute online surveys. They often offer various question types, customization options, and result analysis features.

2. How does an online survey maker work?

An online survey maker typically works through a web-based interface. Users create these online surveys by selecting question types, adding text, and customizing the design. These survey tools provide a range of question formats, including multiple-choice, open-ended, matrix, and rating scale questions.

Once the survey is created, it can be shared through various channels like email, social media, or embedded on a website. Respondents provide their answers online, where the tool will then collect and compile the data. The collected data can then be analyzed through the tool’s reporting and analytics features, providing actionable insights for businesses.

The most popular online survey software is Google Forms. Google Forms offers a simple and intuitive interface, making it accessible to beginners and experienced users. It is part of the Google Workspace suite and provides seamless integration with other Google tools, such as Google Sheets, for data storage and analysis.

The free survey creator is a go-to choice for individuals and businesses seeking one of the best free survey tools. Also, the free online survey is popular because of its various question types, customizable themes, and real-time collaboration capabilities.

4. What features should you look for in an online survey program?

When selecting an online survey tool for your business, consider the following key features:

  • Question Variety: Choose a tool that offers diverse questions, including multiple-choice, open-ended, matrix, and rating scale questions.
  • Customization: Opt for options to personalize survey themes, colors, fonts, and logos to match your brand identity.
  • Distribution Channels: Ensure the online survey software allows surveys to be shared via email, social media, websites, or even embedded in emails.
  • Response Collection: Opt for questionnaire tools that allow you to collect feedback in real-time and offer features like response validation and quotas.
  • Data Analysis: The tool should provide robust reporting and analytics features to help you interpret the survey data effectively.
  • Integration: Check if the online survey software integrates with your other software, such as CRM systems or data analysis tools.
  • Collaboration: If multiple team members are involved, choose an online survey software with collaboration features for designing and analyzing surveys.
  • Mobile-Friendly: With the prevalence of mobile devices, ensure the tool creates surveys that are easily accessible and responsive on various screen sizes.
  • Security: Prioritize online survey tools that offer data encryption and comply with relevant data protection regulations.
  • Customer Support: Look for tools that offer reliable customer support to assist you in case of any issues.

Create & share screenshots, screen recordings, and GIFs with Zight