Top 10+ Online Survey Tools for Your Business

Learn the top 10 online survey tools to use for your business.

Zight | December 03, 2019 | 7 min read time

Top 10+ Online Survey Tools for Your Business

Conducting surveys is one of the tried-and-true methods for improving your business. Whether you aim to gain feedback to measure the effectiveness of your customer journey, enhance audience engagement, or gauge employee satisfaction, you’re going to need an online survey creator; ideally one that fits the unique needs of your business.

The difficulty regarding surveys lies with their creation and distribution to the relevant parties. Attempting to gather survey responses without the right survey software can result in the process dragging on for days, if not weeks. If your team is similar to most, you’ll need this process to be squared away sooner than later.

So what should you do?

Invest a whole bunch of money into a paid plan for some fancy online survey maker?

While you can go that route, there are other free options out there that will probably be sufficient for your company’s needs. The next pressing question is figuring out which one to go with! Given the vast number of survey companies cropping up (each of them claiming to offer the best survey tools), it can be difficult to separate the wheat from the chaff.

Luckily for you, we’ve invested the time and energy of doing that hard work for you.

So sit back, brew yourself a cup of your favorite beverage, and treat yourself to our list of the 10 best online survey tools!

1. SurveyMonkey

By far, SurveyMonkey is one of the most popular survey tools available, and for good reason. Its intuitive UI and expansive functionality have helped it get the brand recognition it carries today. You should know, however, that it’s more of a premium product. Most of its extra features come at a cost and the free version is comparatively limited.

Free Features:

  • Unlimited surveys
  • 10 questions
  • 15 question types
  • 100 responses per survey
  • Over 100 customizable survey templates
  • Option to embed your form on your website
  • One user

Paid Features:

  • The ability to export your data
  • Custom design options
  • Logic jump (a feature that lets you skip or trigger certain questions)
  • Team collaboration
  • Greater security
  • A/B testing
  • Custom branding

For more details about SurveyMonkey, visit their website here.

2. Typeform

You get a pretty good idea of what Typeform is about just from reading their motto (“Asking questions should be easy, human, and beautiful.”). If you’ve had any experience using this tool, you’ll know that they deliver on that statement.

Typeform comes with a beautiful UI that’s as intuitive as it is stylish, but the tool isn’t just a sight for sore eyes. As far as free plans go, Typeform’s Core plan makes it one of the best free survey tools around.

Free Features:

  • Unlimited surveys
  • Unlimited questions
  • Custom design options
  • Ability to export data
  • Up to 100 responses/month
  • Free survey templates
  • CRM integrations
  • Large selection of question types

Paid Features:

  • Logic jump
  • Payment fields
  • Calculator features
  • Thank you screen
  • Branding option
  • Team collaboration
  • Facebook Pixel & Google Tag Manager integration

For more details about Typeform, visit their website here.

3. SoGoSurvey

If you’re looking for a robust survey tool that can handle everything from design to analytics, SoGoSurvey may be the one for you. Their enterprise grade survey software let’s you do more than just create a survey online–it’s designed specifically for optimizing things like customer research, product development and employee engagement.

Free Features:

  • Unlimited surveys
  • Unlimited questions
  • 24 different question types
  • Limited logic capabilities
  • Embed options
  • Up to 200 respondents per year
  • Ability to export data

Paid Features:

  • Embed multimedia
  • Prevent duplicate responses
  • Multilingual surveys
  • Advanced question types
  • Customizable email invites
  • Quiz with automatic scoring

For more details about SoGoSurvey, visit their website here.

4. SurveyNuts

SurveyNuts is the way to go if you’re looking to get your survey live in a pinch. By far one of the quickest survey creation tools out there, its no-nonsense design lets you crank out a survey in no time at all.

Free Features:

  • 10 questions
  • 100 responses per survey
  • Real time statistics

Paid Features:

  • Custom design options
  • Data export options
  • View individual answers
  • Various design themes
  • Unlimited responses
  • Unlimited questions

For more details about SurveyNuts, visit their website here.

5. Client Heartbeat

Client Heartbeat is a tool built specifically with customer satisfaction surveys in mind. Being a premium tool, you can’t use it without putting some cash on the table. But what you get in return is a plethora of advanced reporting features that are sure to satisfy.

Client Heartbeat’s Features:

  • Alerts that warn you of unhappy customers
  • Comparative customer satisfaction metrics to your industry benchmark
  • Testimonial widget for your website
  • CRM integration
  • Company Branding
  • Unlimited surveys
  • Concierge support

For more details about Client Heartbeat, visit their website here.

6. SurveyPlanet

Another great free online survey tool is SurveyPlanet. The largest caveat to all their free features, for most people, is that it doesn’t allow you to export your results to Excel or Google Sheets. But if you’re willing to live without that feature, you’ll likely enjoy this product’s variety of free features.

Free Features:

  • Unlimited surveys
  • Unlimited questions
  • Unlimited responses
  • Opening & closing messages
  • Two survey player types
  • Share surveys on social networks
  • SSL security
  • Survey embedding
  • Over 90 pre-written surveys
  • Basic survey themes
  • Create surveys in 20 languages
  • Basic in-app reports

Paid Features:

  • Export results to Excel
  • Custom themes
  • Question branching
  • Survey results filtering
  • Opening & closing images
  • Question images & custom formatting
  • Alternative success URL redirect
  • Compelling survey theme templates
  • White label surveys
  • Kiosk surveys
  • Email survey completion notifications
  • Four chart types for survey results
  • Image choice question
  • Comments for survey questions
  • Survey length estimate
  • SMS survey completion notifications

For more details about Survey Planet, visit their website here.


7. SurveyGizmo

The primary benefit of using SurveyGizmo is that it brings its own unique feel to the stage. If you intend on getting the most out of SurveyGizmo, you’re likely going to want to try one of its paid versions since its free version, comparatively, is a bit limited.

Free Features:

  • Create up to 3 surveys at a time
  • 100 responses per survey
  • Unlimited questions

Paid Features:

  • Unlimited surveys
  • Unlimited responses
  • Large selection of question types
  • Export survey data
  • Email support
  • Company branding
  • Team collaboration

For more details about SurveyGizmo, visit their website here.


8. Zoho Survey

Zoho Survey doesn’t skimp on their free option. This survey tool is part of a suite of applications that cater to different departments like sales, IT, HR, and finance.

Free Features:

  • Unlimited surveys
  • 10 questions
  • 100 responses
  • In-mail surveys
  • Over 200 survey templates
  • Embed survey in website
  • HTTPS encryption
  • Share on social
  • Password protection
  • 1 response collector/survey
  • Real-time responses
  • Export as PDF
  • Slack integration

Paid Features:

  • Unlimited questions
  • Unlimited responses
  • Embed survey in website
  • Unlimited response collectors
  • Complete survey design customization
  • Company branding
  • Purchase responses
  • Email distribution
  • Offline response collection
  • Spam protection
  • Customizable reports
  • Export reports in XLS, CSV
  • Share everything
  • Zoho Sheet integration
  • Eventbrite integration

For more details about Zoho Survey, visit their website here.


9. Survs

If you’re looking for an uncomplicated survey tool that’s easy to use, then look no further! Survs prides itself in its ability to assist its users to create surveys with its clean and simple UI. Unlike other free survey options, Survs provides user support even if you aren’t paying for premium attention.

Free Features:

  • 1 user
  • 200 responses per survey
  • 10 questions per survey
  • Unlimited surveys
  • Standard support

Paid Features:

  • 2 users
  • 2,000 responses per month
  • Unlimited questions per survey
  • Unlimited surveys
  • Priority support
  • Branded surveys
  • Skip logic & piping
  • Custom URL variables
  • Export data (CSV, Excel, SPSS)

For more details about Survs, visit their website here.

10. Google Forms

Aside from offering the friendly UI expected from all G-Suite applications, Google Forms’ primary differentiator is that it lets you keep everything, from design to analytics, within the G-Suite. If that’s something important to your team, Google Forms just might be the perfect survey tool for you.

Free Features:

  • Unlimited surveys
  • Unlimited questions
  • Unlimited responses
  • Custom design
  • Logic jump
  • Option to add images and Youtube videos
  • Option to embed your form on your website or share on social media
  • Team collaboration
  • Free branding

Paid Features:

  • Ability to integrate the form with your existing G-Suite account
  • Security features

For more details about Google Forms, visit their website here.

11. Zonka Feedback

Zonka Feedback is a customer experience management platform that helps companies reduce customer churn, improve customer experience, and accelerate business growth. It’s built to support small businesses and enterprises by providing a centralized platform to manage customer feedback across all touchpoints and improve experiences. It captures experiences and feedback at all touchpoints, including in-person, offline, online, email, and SMS, and provides a space for active listening.

Free Features:

  • 500+ Free Templates.
  • Unlimited Users.
  • 10,000 Sessions.
  • 10 Questions Per Survey.

Paid features:

  • Unlimited surveys and questions.
  • Survey logic.
  • 9 survey distribution channels.
  • Data export available.
  • Device tracking.


Why Your Business Should Try Visual Communication on Top of Text Based Communication

One of the difficulties of gathering feedback from people (whether they be your clients, customers, or team members) is finding ways to communicate with them in a more personal way. Rather than being treated like just another figure in a list of contacts, people desire communication that addresses their individuality.

While many of the above survey tools offer features that help with this, none do it quite as well as Zight (formerly CloudApp).


Because visual communication is more compelling than text based communication–it’s just how we’re wired as human beings. Zight (formerly CloudApp) lets one respond to feedback or questions quickly and tastefully with its HD screen and webcam recording capabilities, GIF creation, two-step screenshots and cloud-saved annotations.

Speed up your company’s feedback gathering process and discover why Zight (formerly CloudApp) is an essential visual communication tool today.

Ready to chat with us about how to save time, money and help your team communicate better?