Adobe is a leader in both experience business and customer loyalty with its creative and business led products. Aubrey Cattell is currently a VP of Product and GM of Adobe Spark.
On this episode of The DNA of An Experience, Aubrey Cattell of Adobe and Joe Martin VP of Marketing at Zight (formerly CloudApp) talk through how to create an experience for a customer along every stage of the journey.
What we talked about
- What does the modern workplace look like to you?
- The trend was moving toward remote anyway, but how have the current conditions helped accelerate that?
- How can asynch video from a tool like Zight (formerly CloudApp) and real time video from a tool like Zoom help with remote work?
- What are some tips you have learned as a leader during this moment with your team and customers?
- With new remote playbooks in hand, what does the new normal look like?