What’s the difference between HD video and GIF?

Why should you use a GIF instead of HD video? or vice versa?

Zight | May 25, 2017 | 2 min read time

Article Last Updated: June 25, 2023

What’s the difference between HD video and GIF?

Why should you use a GIF instead of an HD video (made with a screen recorder)? or vice versa?

GIFs(cmd + shift + 6):

– Simple how-to questions for your customers (password reset instructions, changing preferences, etc.)

– Feature explanations for your users – wow them with visuals!

– Best for quick “this is what I’m seeing on my end”

Best practices:

– Best for short clips (15-20 seconds max)

– Always embed so it starts playing automatically

Where to use: Inject via one of our integrations (Trello, Zendesk, Jira) or drag and drop into email

HD Videos(cmd + shift + 6):

– Use when recording 30 seconds or longer

– Great for longer answers to more complicated questions, or step-by-step instructions

– Capture bugs (helpful so you can see when a problem starts/stops, vs infinitely looping)

– Create training videos for teammates or customers

Best practices:

– Always record audio for more context and personalization

– HD video allows the viewer to play and pause whenever they want whereas a GIF, you have to wait for it to loop to re-watch something

Where: Anywhere! But, they’re not embeddable by nature so always include the link

You wanted a GIF and changed your mind? Click on HD before you start and decide if you want to also record your voice or mute it.

Ready to chat with us about how to save time, money and help your team communicate better?