Company culture is a vital part of every business. It affects every aspect of a business. From attracting top talent to enhancing employee satisfaction, it’s…
How to Leverage Sales from Customer Success
/*! elementor – v3.9.0 – 06-12-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Written by Joseph Martin, Co-founder & CEO of Zight · March…
My Favorite Tech to Authentically Engage Customers
Apps here, there, everywhere. What apps actually work if you want to authentically engage customers?
What to Look for When Hiring a Customer Success Agency
…the customer success agency you need. What Is a Customer Success Agent? Customer success agents ensure all customers derive value from what they paid for. A customer success agent stays…
Why Video Is The Next Big Player in Customer Success
A surprise player has shown up on the scene in Customer Success. It balances the relationship aspects of customer success with the ability to scale.
Making The Workplace Modern: A Business Case for Async Video
/*! elementor – v3.8.1 – 13-11-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Video creation and consumption have exploded, thanks to the rise of…
How to Create a Customer Support Ticket That Knocks It Out Of The Park
Many consumer experience trends show customers have higher expectations from customer support teams. They expect exceptional experience, faster resolution, and quick responses. To meet and…
5 Beginner Mistakes When Using Asynchronous Video
Written by Joseph Martin, Co-founder & CEO of Zight · February 23, 2022 Sydney Strader notes, “The CS landscape has changed significantly over the years, and…
My Biggest Mistakes & Biggest Wins Hiring in Customer Success
…to you, it the best rarely will. Hiring managers should be sourcing talent in tandem with recruiters. This is time well spent as it helps the recruiting team align on…
Exceeding Customer Expectations in a Post-COVID World
Today, consumer experience is one of the most crucial differentiators. From attracting new customers to engaging and keeping them over time, more and more businesses…
How to Create a New Customer Success Job from Scratch
In creating a new Customer Success job, you need to think through the key focuses for the role, the job description and the interview process.
How Can You Turn Customers Into Brand Advocates?
It’s plain as day on social media: There are brands that have customers who are avid fans. These customers create free marketing, essentially–they post, engage with their own communities organically…









