With the morning commute gone – the work day begins earlier
Office workers using video more
Visual and collaboration tools like Microsoft Teams, Zoom, Zight (formerly CloudApp), and Slack have all become staples for the remote economy during COVID-19. JD Prater of Quora reported that Teams (310%) and Zoom (124%) saw enormous growth in questions about the products since the quarantine. Zight (formerly CloudApp) shows that usage of its video product has increased nearly 3x over the last month. With its screenshot, and GIF creation tools also seeing large gains.
Burning the remote midnight oil
With limited entertainment options, and more distractions during the day, office workers are turning to their laptops during the latest Tiger King episode. Zight (formerly CloudApp) found that usage has spiked more than 2x during “after hours”. Walking the dog, teaching kids science class, or just a need to get outside has forced people into having a more spaced out work day. 
Communication and collaboration is up
Teams adjusting to being newly remote are communicating and collaborating more than ever before to stay connected. Overall business usage (2.6x) and video usage (2.8x) have both been the primary growth points for communication using Zight (formerly CloudApp). Video length has also seen an increase. Users are recording videos that are more than 1.5x longer than their previous average video length.
Executives look to set the communication example
Leaders of companies are one of the highest usage segments. They are creating nearly 2x the visuals with Zight (formerly CloudApp) to help keep their teams connected . Scott Smith, CEO of Zight (formerly CloudApp) had this to say. ‘With a morning commute now gone for the majority of office workers, usage during morning hours has spiked by over 2x. We’ve also seen usage spike during non-business hours by over 2x, which as we’ve talked to customers and reflected on, see that its tied to the need to balance children and family or just adjusting to seclusion at home, while maintaining a normal full workload. Executives have increased their usage by nearly 100% as they try to navigate the short and long term effects of this.
- Accelerating: OTT Video Streaming, Digital News & Media, E-Learning, Communications Software
- Limited Impact: B2B & B2C Software, Information Services
- Slowing: Consumer IoT, Business IoT Services, Software for Small Businesses, Memberships
- Contracting: Travel & Hospitality, Sports Related Services









