Key Success Outcomes
Here's where Lead IQ saw the most impact.
2x increase in marketing activities
10x increase in revenue for the past year
Increased productivity
Created reusable content
The Challenge
Founded in 2015, LeadIQ is a lead capture tool that enables its users to find prospects, and discover emails and contact info of potential customers online. The Marketing team is facing the usual startup challenge: How to increase growth and visibility when you are spreading yourself thin in terms of resources?
Ryan O’Hara, VP of Growth at LeadIQ, runs business development, prospecting, emails, events, field marketing, and webinars and also writes blog posts. He is always looking for solutions to be more efficient and cut steps out of each process. So how did LeadIQ increase its revenue by 10 over the past year? Read on.
“Zight helped us see a 2x increase in the amount of marketing activities we could do per week, which helped us achieve a 10x growth in revenue this year.”
– Ryan O’Hara, VP of Growth & Marketing
The Zight Solution
LeadIQ virtually doubles the size of its team by automating as much as possible and by using tools to make them more productive. By using Zight in Marketing to create content, Ryan shaved hours off his week.
He creates blog posts based on email campaigns he tested and needs to blur sensitive information on the screenshots he uses. With Zight, it takes only 5 seconds to take a screenshot, blur information, and upload it to WordPress. He also captures quick GIFs and records short videos on how to use their product and uses them not only in Marketing but in Customer Experience as well.
The Results
“Zight helped us see a 2x increase in marketing activities we could do per week, which helped us achieve a 10x growth this year,” says Ryan. By being able to do more in the same amount of time, Ryan brought a lot of new customers to LeadIQ.
Also, his files are securely stored in the Cloud and are accessible to the rest of his team if he decides so. Everybody can then contribute to content creation and use content that has already been created by teammates. With a small team, people shouldn’t have to do the same thing twice. Sharing knowledge and content already created makes everyone more productive.
