Zight Blog | Product, Engineering, Sales, & Customer Support Content

Zight | March 30, 2022

The ABCs of Customer Engagement

Customer engagement–it’s a big deal. Everyone is trying to improve their customer’s experience. An engaged customer is a raving fan. They’re more loyal (greater lifetime value), will give constructive feedback…

Zight | March 25, 2022

How Mobile UI Affects Customer Success

Today, the business world is customer-centric, so communication has significantly changed from the viewpoint of “me” to “you.” The target customer is at the center…

Zight | March 22, 2022

Dear, Customer (What I Wish My Customers Knew About My Job)

In working in customer success, there are some things we leave unsaid. In this article, I look at some things we often don’t directly say to customers, but we just hope that they know.

Zight | March 21, 2022

5 Best Practices for Compelling Async Video

Today, video is everywhere in the business world, from webinar panels and video conferencing to shoot-and-share social media videos and business productions featuring employees. Written…

Zight | March 17, 2022

Should You Mix Customer Success & Sales?

Should customer success teams have an incremental revenue goal? We ask the experts here.

Zight | March 15, 2022

How to Authentically Engage Customers: 4 Core Competencies

…the North Star in customer success is advisory, we can’t always get there. Why can’t we get to strategy? There are several blockers: Not setting expectations with customers Customer not…

Zight | March 14, 2022

5 Ways to Encourage a Positive Company Culture

Company culture is a vital part of every business. It affects every aspect of a business. From attracting top talent to enhancing employee satisfaction, it’s…

Zight | March 11, 2022

How to Leverage Sales from Customer Success

/*! elementor – v3.9.0 – 06-12-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Written by Joseph Martin, Co-founder & CEO of Zight · March…

Zight | March 9, 2022

My Favorite Tech to Authentically Engage Customers

Apps here, there, everywhere. What apps actually work if you want to authentically engage customers?

Zight | March 7, 2022

What to Look for When Hiring a Customer Success Agency

…the customer success agency you need. What Is a Customer Success Agent? Customer success agents ensure all customers derive value from what they paid for. A customer success agent stays…

Zight | March 1, 2022

Why Video Is The Next Big Player in Customer Success

A surprise player has shown up on the scene in Customer Success. It balances the relationship aspects of customer success with the ability to scale.

Zight | February 28, 2022

Making The Workplace Modern: A Business Case for Async Video

/*! elementor – v3.8.1 – 13-11-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Video creation and consumption have exploded, thanks to the rise of…

The ABCs of Customer Engagement

How Mobile UI Affects Customer Success

Dear, Customer (What I Wish My Customers Knew About My Job)

5 Best Practices for Compelling Async Video

Should You Mix Customer Success & Sales?

How to Authentically Engage Customers: 4 Core Competencies

5 Ways to Encourage a Positive Company Culture

How to Leverage Sales from Customer Success

My Favorite Tech to Authentically Engage Customers

What to Look for When Hiring a Customer Success Agency

Why Video Is The Next Big Player in Customer Success

Making The Workplace Modern: A Business Case for Async Video

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