Zight (formerly CloudApp) helps many Saas providers deliver personalized, visual media messaging so they can focus on the work that matters most. Whether that’s improving feedback loops, eliminating meetings, or sending personalized content to customers, brands like Baremetrics are using video and loving it.
We chatted with Lea LeBlanc from Baremetrics to highlight their experience, walk through some of their use cases, and share the results they’ve seen.
What workflows does Baremetrics use Zight (formerly CloudApp) for?
Baremetrics chose Zight (formerly CloudApp) to share information faster. Instead of scheduling a 30-minute meeting, we now share the same information by recording and sending a 5-minute video, which allows us to focus on executing our strategy.
Sending videos gives everybody their time back and allows the speaker to explain something more in-depth than they could over email. That context is important especially for a remote team like Baremetrics. We send videos internally with team members as well as externally to customers and leads.
Zight (formerly CloudApp) also helps us visually communicate feedback, speeding up iteration loops and the time it takes to get work done. As an example, Marketing uses the annotation tool to mark up screenshots of blog articles, landing pages, etc., to help explain when something needs to be fixed during the editing process.
What are the challenges Zight (formerly CloudApp) solves on a day-to-day basis?
Baremetrics is a remote team with team members all over the world, primarily in the US and Japan. This can present challenges as team members have to coordinate meetings with large differences in time zones.
By using Zight (formerly CloudApp) to share information via video, we’ve reduced the number of meetings, especially those that inevitably occur at challenging times for some (early morning, late night).
Which teams at Baremetrics use Zight (formerly CloudApp)?
Our marketing, sales, and customer success teams all use Zight (formerly CloudApp) videos and screenshots.
The marketing team builds new content and campaigns every day, which require fast, efficient feedback. When a team member notices something out of place (like this spacing issue in a blog post), we can clearly show what needs to be fixed with little text at all.
Our sales team creates personalized demos during their sales process, and when prospects have questions, we can often send them quick videos or GIFS (like the one below) giving them the information they need rather than setting up an additional call.
Our team heavily relies on Zight (formerly CloudApp) for internal communication as well. Cross-functional updates, how-tos, and explanations are often shared in Slack.
What benefits/results have come from using Zight (formerly CloudApp)?
Across our team, Zight (formerly CloudApp) tools help us replace 6-8 meetings a week.
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