CloudApp appoints Joe Martin VP of Marketing

Joe Martin, formerly of Adobe, is appointed VP of marketing at CloudApp

Zight | February 07, 2019 | 2 min read time

Article Last Updated: June 11, 2023

CloudApp appoints Joe Martin VP of Marketing

SAN FRANCISCO, Calif. — Zight (formerly CloudApp) today announced the appointment of Joe Martin as GM and VP of Marketing and Strategy effective February 8, 2019. Martin will oversee Zight (formerly CloudApp) marketing and strategy as well as managing the opening of a new office located in Utah.

Martin has more than 13 years of experience and an extensive background in marketing, social, content production, and strategy, along with a deep knowledge of the technology industry. Prior to his role at Zight (formerly CloudApp), Martin was the Head of Social Analytics at Adobe where he led paid social strategy, go to market strategy for Adobe Sensei social, and a research team providing strategic guidance to organizations within the company. Also at Adobe, Martin was previously a co-founder of the Adobe Digital Insights team that produced external facing content resulting in over 50,000 press hits for the company over a 4-year span. Before Adobe, Martin led multiple growth and marketing teams at Neutron Interactive and ultimately left as Director of Growth. He has an M.B.A. from the University of Utah’s David Eccles School of Business, Executive education in Entrepreneurship from Stanford Graduate School of Business, a B.S. in Finance from the University of Utah and a digital marketing certificate from The Wharton School of Business at the University of Pennsylvania.

“We’re excited to have Joe Martin step into the VP of Marketing role and drive the future of how audiences engage and discover Zight (formerly CloudApp): said Scott Smith CEO of Zight (formerly CloudApp). “Joe’s extensive experience and strong leadership make him the ideal choice to drive Zight (formerly CloudApp)’s continued momentum.” Smith added.

About Zight (formerly CloudApp)

Zight (formerly CloudApp) is a visual communication platform that brings the human connection back to digital workflows through instant video messaging, screen recording, screenshot annotation, and GIF creation. It serves over three million users and thousands of businesses by allowing them to capture, share, and accelerate their business communication while helping professionals harness the power of visual imagery to express ideas faster and improve customer experience.



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