Customer experience is a key piece of success for any business. It can be what separates your company from your competitor. According to Oracle, 86% of buyers will pay more for a better brand experience, but only 1% feel that vendors consistently meet expectations
A leader in customer experience management Qualtrics is the example, the benchmark, the leader and first move in customer experience, Qualtrics has seen a massive amount of success recently, which is due in part to the skillful team that they have assembled. Check out just a few of the many professionals at Qualtrics below and follow them on Twitter to stay up-to-date with these experts.
1. Chelsea Hunersen- @ChelseaLikeNY
Chelsea is the Social Media Lead at Qualtrics. She is responsible for managing social media for Qualtrics, which currently has over 39k followers for their main account on Twitter.
2. Jared Gardner- @digagardner
Jared is the current Head of Web Optimization at Qualtrics. He was previously the Head of SEO at Qualtrics. He has several years of experience in the digital marketing world.
3. Luke Williams- @LukeWilliamsCX
Luke is the Head of CX Strategy and Thought Leadership at Qualtrics. He also has a NY Times bestseller called The Wallet Allocation Rule: Winning the Battle for Share. Listen to his episode here.
4. Alexis Lopez- @t_lex3
Alexis is the People Analytics Manager at Qualtrics. Follow her to stay up to date with Qualtrics news and HR-related news
5. Mike Maughan- @MikeMaughan
Mike is currently over Brand Growth and Global Insights for Qualtrics. He is also the co-founder and a board member for 5 For The Fight, an amazing charity that raises cancer research funds.
6. Rick Galan- @RickGalan
Rick is the Head of Digital Marketing at Qualtrics and has over 13 years of experience in the field. Follow him to learn more about digital marketing.
7. Virginie Brard- @VirginieBrard
Virginie is the Sales Director of Qualtrics in France and has over 21 years of experience in sales.
8. Julie Larson-Green- @Julie_LGreen
Julie is the Chief Experience Officer at Qualtrics. She was previously in the same field at Microsoft for over 24 years.
9. Teri Green- @terigrn
Teri is the Global Analyst Relations Leader at Qualtrics. With over 25 years of experience, she is a valuable source of information in her field.
10. Zig Serafin- @Zserafin
Zig is the Chief Operating Officer at Qualtrics. He was previously at Microsoft for over 17 years and was involved in the products Office 365, Skype, Xbox, and more.
11. Ryan Smith- @RyanQualtrics
Ryan is the CEO and co-founder of Qualtrics. He created Qualtrics with his brother Jared in their parents’ basement.
12. Ben Rogers- @tahoebenr
Ben is the Head of Brand Content and Customer Marketing at Qualtrics. He has over 14 years of experience in his field.
13. Aimee Lucas- @Aimee_Lucas
Aimee is the Sr. Principal Analyst at the Qualtrics XM Institute. She has over 18 years of experience in experience management.
14. Ashley Benson- @AshleyrobBenson
Ashley is the Federal Marketing and Communications Lead at Qualtrics. Her background is in public relations and communications.
15. Charles Studt- @cstudt
Charles is the Head of Marketing for the Delighted business unit at Qualtrics. He has been in marketing for over 14 years and is an excellent resource for marketing industry information.
16. Liz Tassey- @liz_tassey
Liz is the Head of Marketing for Qualtrics CustomerXM. She has been in marketing for over 16 years and has a wealth of information in the field.
17. Scott Shapiro- @shapscott
Scott is the Head of Customer Experience Go To Market/Senior Product Marketing Manager. He has several years of experience in marketing.
18. Bruce Temkin- @btemkin
Bruce is the Head of the XM Institute at Qualtrics. He has over 21 years of experience in customer experience.
19. Russ Laraway- @ral1
Russ is the Vice President of People at Qualtrics. With an impressive background at companies like Twitter and Google, he is an industry leader.
20. Jen Rodstrom- @Jen_Rodstrom
Jen is a Customer Experience Transformist at the Qualtrics XM Institute with over 15 years of experience in the customer experience field.
21. Stuart Roach- @StuartRoach
Stuart is an Enterprise Account Executive at Qualtrics with several years of experience in sales.
22. Travis Day- @travisday24
Travis is the Senior Manager of Enterprise Research Services at Qualtrics. He has several years of experience in the industry.
There are a lot of communication tools on the market, so you’ll need a strategy to evaluate which tools will best meet your needs. First, identify the types of messages you want to communicate, then confirm the recipients of these messages. Doing this will help to make your goals clear and make it easier to build an action plan to achieve them.
Here are some other things to think about:
- Cost and budget: While many tools have free or trial versions, most tools have a price tag for business use. Many tools offer a variety of features and could help cut costs by reducing the number of products you need to buy. Having a budget in mind helps to narrow down your choices and ensure you’re only considering viable options.
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- Integration with existing systems: Look for tools that can integrate with the systems you already use to cut down on unnecessary changeovers and extensive training for your team.
- Need for training/onboarding: Your team will have to learn to use any new tool you introduce, so keep their abilities in mind when you’re deciding what to implement. If they’re on board and enthusiastic, they’ll pick it up faster and will get the most from the new tool.
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As with any major decision, you have to start with a full inventory of what you’re already doing, what you want to be doing, and how you want to get there. From there, it’s all about researching available options and gauging what will work best for you.
