Creating UTM with Google Analytics Tool

This step-by-step guide shows you how to create a UTM link with Google Analytics Campaign URL Builder. Learn how to set the source, medium, and campaign name to keep your tracking organized and accurate.

Access Google Analytics Campaign URL Builder

Enter the URL of the website where you want the button to direct users.

Specify the Source

Enter ‘website’ as the source since users are coming from the Zight website.

Define the Medium

For medium, enter ‘tools’ because users access it from the tools tab.

Name the Campaign

Name the campaign ‘MOV to MP4’ for organization.

Copy the Campaign URL

Click on the copy campaign URL icon to copy it to your clipboard.

Next step: URL shortener (free, in your browser)

FAQ

Frequently Asked Questions

The URL builder isn't producing a link to copy. What did I miss?

Fill in every field the guide walks through: the destination URL, a source, a medium, and a campaign name. Once those are set, use the copy icon to grab the finished campaign URL.

What do I need on hand before opening the Campaign URL Builder?

Just the address of the page you want the link to point at — that's the first thing the builder asks for. The rest is naming: source, medium, and campaign.

What should I actually type for source and medium?

Describe where the link lives. The example uses 'website' as the source because visitors arrive from the Zight site, and 'tools' as the medium because they come through the tools tab. Give the campaign a name you'll recognize later, like 'MOV to MP4'.