This step-by-step guide shows you how to create a UTM link with Google Analytics Campaign URL Builder. Learn how to set the source, medium, and campaign name to keep your tracking organized and accurate.

Step 1: Access Google Analytics Campaign URL Builder

•  Enter the URL of the website where you want the button to direct users.

Step 2: Specify the Source

• Enter ‘website’ as the source since users are coming from the Zight website.

Step 3: Define the Medium

• For medium, enter ‘tools’ because users access it from the tools tab.

Step 4: Name the Campaign

• Name the campaign ‘MOV to MP4’ for organization.

Step 5: Copy the Campaign URL

• Click on the copy campaign URL icon to copy it to your clipboard.

If you are running marketing campaigns, understanding where your traffic comes from is essential. Whether you are promoting a product, sharing content, or running ads, you need accurate data to measure what works. That is where UTMs come in.

UTMs, short for Urchin Tracking Modules, are small pieces of text added to the end of a URL that help Google Analytics identify where your visitors are coming from. They make it easy to see which campaigns, platforms, or links drive the most engagement.

Zight uses UTMs to organize tracking for content, tools, and campaigns, and you can do the same using Google’s Campaign URL Builder. In this guide, we will explore what UTMs are, why they matter, and how you can create them to make your analytics more accurate and insightful.

What is a UTM and why it matters

A UTM is a parameter that you add to a URL to track the source of your traffic. For example, if you share a link to your website on social media or through an email newsletter, you can use a UTM to see which link performs best.

UTMs help you answer important questions, such as:

• Which marketing channels bring the most visitors?

• Which campaigns convert the most users?

• Which content drives the most engagement?

By tagging your URLs with UTMs, you get clean, organized tracking data inside Google Analytics. This allows you to make better decisions about where to invest your marketing efforts.

Understanding UTM parameters

When you create a UTM link, you will see several fields in the Google Analytics Campaign URL Builder. Each one tells Google Analytics something specific about your traffic.

Here are the most common UTM parameters and what they mean:

• Source (utm_source): Identifies where your traffic comes from, such as a website, newsletter, or social platform. Example: utm_source=website

• Medium (utm_medium): Describes how the traffic reaches you, such as email, CPC, or referral. Example: utm_medium=tools

• Campaign (utm_campaign): Groups related content or promotions together. Example: utm_campaign=MOV_to_MP4

• Content (utm_content): Distinguishes between multiple links or variations in the same campaign. Example: utm_content=header_button

• Term (utm_term): Used for paid search campaigns to track keywords. Example: utm_term=video_conversion

You do not always need to use all five, but source, medium, and campaign are the most important ones to include.

How UTMs improve your marketing strategy

UTMs transform raw traffic data into actionable insights. Without them, it is difficult to know which specific efforts drive results. With them, you can attribute website visits, conversions, and engagement to the right campaigns.

For example, if you launch a new landing page for a feature like “MOV to MP4 Converter,” you can track exactly how many users came from your tools tab, newsletter, or social media posts. You will know which links generated the most clicks and which platforms performed best.

Over time, this clarity helps you refine your marketing strategy, prioritize top-performing channels, and eliminate wasted effort.

Creating UTMs with Google Analytics Campaign URL Builder

Google’s Campaign URL Builder is a free tool that makes creating UTM links simple. All you need to do is visit the tool online, enter your website URL, and fill out the fields for source, medium, and campaign name.

Once you have entered the details, Google automatically generates a full UTM link that you can copy and share. When someone clicks on that link, Google Analytics records their activity and attributes it to the campaign you defined.

Sharing and managing UTM links

Once you have created your UTM links, store them in a shared document or spreadsheet for easy access. This ensures your team uses consistent naming conventions across campaigns.

If you use tools like Zight, you can embed your UTM links directly into buttons, CTAs, or landing pages. This makes tracking automated and eliminates manual errors.

It is also helpful to test your UTM links before using them. Open them in an incognito window to confirm that they load correctly and that the parameters appear in your URL as expected.

Conclusion

UTMs are one of the simplest yet most powerful tools for improving your marketing analytics. By adding a few short parameters to your URLs, you can track performance, measure success, and make smarter decisions about where to focus your efforts.

Using Google Analytics Campaign URL Builder, you can create UTMs in minutes and keep your tracking consistent across all your campaigns.

Whether you are promoting new content, tracking email performance, or testing ad placements, UTMs give you the clarity you need to grow with confidence.

Start creating your UTM links today and take control of your campaign tracking with precision and ease.