Today, the business world is customer-centric, so communication has significantly changed from the viewpoint of “me” to “you.” The target customer is at the center…
Dear, Customer (What I Wish My Customers Knew About My Job)
In working in customer success, there are some things we leave unsaid. In this article, I look at some things we often don’t directly say to customers, but we just hope that they know.
5 Best Practices for Compelling Async Video
Today, video is everywhere in the business world, from webinar panels and video conferencing to shoot-and-share social media videos and business productions featuring employees. Written…
Should You Mix Customer Success & Sales?
Should customer success teams have an incremental revenue goal? We ask the experts here.
How to Authentically Engage Customers: 4 Core Competencies
…the North Star in customer success is advisory, we can’t always get there. Why can’t we get to strategy? There are several blockers: Not setting expectations with customers Customer not…
5 Ways to Encourage a Positive Company Culture
Company culture is a vital part of every business. It affects every aspect of a business. From attracting top talent to enhancing employee satisfaction, it’s…
How to Leverage Sales from Customer Success
/*! elementor – v3.9.0 – 06-12-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Written by Joseph Martin, Chief Marketing Officer at Zight · March…
My Favorite Tech to Authentically Engage Customers
Apps here, there, everywhere. What apps actually work if you want to authentically engage customers?
What to Look for When Hiring a Customer Success Agency
…the customer success agency you need. What Is a Customer Success Agent? Customer success agents ensure all customers derive value from what they paid for. A customer success agent stays…
Why Video Is The Next Big Player in Customer Success
A surprise player has shown up on the scene in Customer Success. It balances the relationship aspects of customer success with the ability to scale.
Making The Workplace Modern: A Business Case for Async Video
/*! elementor – v3.8.1 – 13-11-2022 */ .elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px} Video creation and consumption have exploded, thanks to the rise of…
How to Create a Customer Support Ticket That Knocks It Out Of The Park
Many consumer experience trends show customers have higher expectations from customer support teams. They expect exceptional experience, faster resolution, and quick responses. To meet and…









